Marketing Executive

AI summary

The Marketing Executive will drive brand presence across Ghana's hair care and home cleaning markets through trade engagement, consumer insights, competitive intelligence, and social media management. This entry-level role requires a degree and 2 years of experience, based in Accra & Tema Region.

• Responsible for trade engagement with hairdresser associations and salons.
• Conducts consumer and shopper surveys across various retail channels.
• Monitors pricing and competitive activities with monthly reports.
• Manages social media and digital content creation.

Description

Find a Job + + + + Search Marketing Executive HAPPY Program Marketing & Communications 1 week ago Easy apply New Accra & Tema Region Full Time Manufacturing & Warehousing Confidential Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary The Marketing Executive will serve as the strategic and operational marketing engine of Micson City Company Limited. This role is designed for a driven, analytical, and creative professional who will grow our brand presence across Ghana's hair care and home cleaning markets — engaging trade partners, gathering consumer intelligence, managing our social media channels, and providing data-driven insights that inform pricing, product strategy, and market expansion. Min Qualification: Degree Experience Level: Entry level Experience Length: 2 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Accra & Tema Region, Ghana Job descriptions & requirements Key Responsibilities: Trade & Association Engagement Represent Micson City Company Limited at hairdresser association meetings, trade fairs, and professional beauty gatherings across Greater Accra and beyond. Prepare and deliver compelling product presentations and brand pitches to hairdresser associations, salons, and professional groups to drive adoption of our hair care range. Build and maintain strong relationships with key opinion leaders, salon owners, and association executives to foster brand advocacy. Track all association engagements, attendee feedback, and follow-up actions in a structured engagement log. Consumer & Shopper Insight Gathering Design and conduct regular consumer and shopper surveys across salons, open markets, supermarkets, and informal retail channels. Gather insight on shopper purchasing behaviour, brand perception, usage occasions, and unmet needs for both hair care and home cleaning product categories. Translate raw consumer data into actionable marketing recommendations for product positioning, packaging improvements, and communication strategy. Maintain a structured consumer insights database to track sentiment and purchasing trends over time. Price Monitoring & Competitive Intelligence Conduct regular price comparison exercises across key retail formats (markets, supermarkets, wholesalers) to benchmark Micson City products against competitors. Build and maintain a price tracking matrix covering competing hair care and home cleaning brands, updated at least monthly. Provide monthly price intelligence reports with recommendations on pricing adjustments, promotional pricing windows, and value positioning. Monitor competitor promotional activities, pack size changes, and new product launches to keep the business informed and responsive. Market Research & Data Analysis Design and execute structured market surveys to assess brand awareness, product penetration, distribution reach, and competitive positioning. Analyse market data to identify growth opportunities, emerging consumer trends, white-space territories, and under-served customer segments. Prepare clear, well-presented research reports and dashboards for management, with data-backed strategic recommendations. Collaborate with the sales team to validate field observations with quantitative research findings. Track and report on key marketing KPIs including brand awareness scores, trial and repeat purchase rates, and market share estimates. Social Media & Digital Content Creation Develop and execute a monthly social media content calendar for Micson City Company Limited across platforms including Facebook, Instagram, TikTok, and WhatsApp Business. Create engaging, on-brand content — including graphics, short videos, testimonials, and educational posts — tailored for hair care and home cleaning audiences. Monitor channel performance (reach, engagement, follower growth, conversions) and optimise content strategy based on analytics. Respond to customer enquiries, comments, and feedback on social media in a timely and professional manner. Identify and coordinate with relevant micro-influencers, hairstylists, and beauty content creators for brand collaboration opportunities. Support promotional campaigns, product launches, and seasonal marketing activations with targeted digital content. General Marketing & Brand Support Support the planning and execution of trade promotions, product sampling campaigns, and in-store activations at key retail and wholesale outlets. Coordinate production of marketing collateral including flyers, banners, branded materials, and product information sheets. Maintain an updated library of brand assets, competitor materials, and market intelligence reports. Liaise with distributors and field sales representatives to ensure consistent brand messaging at the point of sale. Contribute to quarterly and annual marketing planning processes with research, insights, and content recommendations. Qualifications & Expereince Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Minimum of 2 years of relevant marketing experience, preferably in FMCG, personal care, beauty, or home care sectors. Demonstrable experience in market research, consumer insight gathering, and competitive analysis. Proven track record of creating and managing social media content with measurable results. Experience engaging trade bodies, professional associations, or B2B audiences is a distinct advantage. Familiarity with the Ghanaian retail landscape — including open markets, wholesalers, and beauty supply channels — is highly desirable. Skills & Competencies Strong analytical and data interpretation skills with comfort working with spreadsheets and market data. Excellent written and verbal communication skills in English; proficiency in Twi or other local languages is an added advantage. Creative and visual content creation ability — proficiency in Canva, Adobe tools, or similar design platforms. Social media management skills across Facebook, Instagram, TikTok, and WhatsApp Business. Confident public presenter, able to represent the brand in professional and trade settings. Highly organised with the ability to manage multiple workstreams simultaneously and meet deadlines. A self-starter with a proactive attitude and strong commercial awareness. High level of integrity, professionalism, and commitment to confidentiality. Key Performance Indicators (KPIS) Number of hairdresser association meetings attended and presentations delivered per quarter. Consumer insight reports submitted monthly with actionable recommendations. Price intelligence reports delivered on schedule with accurate, up-to-date competitive data. Social media follower growth, engagement rate, and content output targets met monthly. Market research reports completed on time and rated useful by management. Successful execution of promotional activations and trade engagement events per quarter. Work Enviroment & Conditions Primarily office-based at Kpone Katamanso, Greater Accra, with regular field visits to markets, salons, and retail outlets. Travel within Greater Accra and other regions of Ghana will be required for field research and association engagements. Flexibility to work on evenings or weekends where trade events or social media campaigns require. Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job Log in to apply now Continue with Google Continue with Linkedin Or continue with Forgot Password? Keep me logged in Log in Don't have an account? Sign Up to Apply Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Activate Notifications Stay productive - get the latest updates on Jobs & News Activate Deactivate Notifications Stop receiving the latest updates on Jobs & News Deactivate This action will pause all job alerts. Are you sure? Cancel Proceed Similar jobs Lorem ipsum dolor sit amet consectetur adipiscing elit Lorem ipsum Lorem ipsum dolor (Location) Lorem ipsum Confidential 3 years ago Lorem ipsum dolor sit amet consectetur adipiscing elit Lorem ipsum Lorem ipsum dolor (Location) Lorem ipsum Confidential 3 years ago View More Stay Updated Join our newsletter and get the latest job listings and career insights delivered straight to your inbox. v2.homepage.newsletter_signup.choose_type Jobseeker Employer Email address * We care about the protection of your data. Read our Notify Me We care about the protection of your data. Read our privacy policy .