Social Media Specialist

AI summary

We are seeking a creative, results-driven Social Media Specialist to lead our digital presence and support business growth. The role involves content planning, paid advertising, community management, and analytics. Requires at least 2 years of experience and a degree. Full-time position in Accra & Tema region.

• Minimum 2 years of social media management experience required.
• Degree qualification required.
• Full-time position, 8 am to 5 pm.
• Location: Accra & Tema Region, Ghana.
• Proficiency in Canva, CapCut, Adobe Creative Suite expected.

Description

Find a Job + + + + Search Social Media Specialist Urban Style Ghana Marketing & Communications 1 month ago Easy apply Accra & Tema Region Full Time Healthcare Confidential Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary We are seeking a creative, results-driven, and highly organized Social Media Specialist to lead our digital presence and support business growth. The ideal candidate will be responsible for developing engaging content, managing social media platforms, driving customer acquisition, and maintaining strong online community engagement. Min Qualification: Degree Experience Level: Entry level Experience Length: 2 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Ghana Job descriptions & requirements Key Responsibilities Content Planning & Production Develop, manage, and maintain a monthly content calendar aligned with business goals and marketing campaigns. Coordinate and oversee photo and video shoots with service providers and customers. Create engaging content, including: Educational posts Promotional campaigns Customer testimonials Behind-the-scenes content Ensure consistent brand messaging, tone, and visual identity across all digital platforms. Stay updated on social media trends and recommend innovative content ideas. Growth & Customer Acquisition Plan, execute, and optimize paid advertising campaigns across: Facebook Instagram TikTok Google Ads Develop strategies to increase brand awareness, audience growth, and customer acquisition. Generate qualified leads and convert social media engagement into bookings and sales. Support referral marketing initiatives and influencer collaborations. Build and maintain relationships with strategic partners and brand ambassadors to expand reach and visibility. Community Management Monitor and respond to comments, messages, and inquiries across social media platforms in a timely and professional manner. Manage the company's online reputation by monitoring and responding to reviews on Google, social media, and other relevant platforms. Escalate customer complaints or operational concerns to the Operations Manager when necessary. Foster meaningful engagement and build strong relationships with followers and online communities. Analytics & Reporting Track, analyze, and report on key performance indicators (KPIs), including: Follower growth Reach and impressions Engagement rate Website traffic Leads generated Customer acquisition cost (CAC) Conversion rates Prepare monthly performance reports with actionable insights and recommendations. Use data-driven strategies to improve content performance, campaign effectiveness, and overall return on investment (ROI). Qualifications Required Minimum of 2 years' experience in social media management, digital marketing, or a related role. Proven experience managing social media accounts for a brand or business. Proficiency in content creation and editing tools such as: Canva CapCut Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator, etc.) Or equivalent platforms Strong photography and videography skills. Hands-on experience with: Meta Business Suite TikTok Business Center Social media scheduling and analytics tools Excellent written and verbal communication skills. Strong organizational and project management abilities. Ability to work independently and manage multiple projects simultaneously. Key Performance Indicators (KPIs) Success in this role will be measured by: Growth in followers and audience reach. Engagement and community interaction rates. Number and quality of leads generated. Customer acquisition and conversion rates. Performance of paid advertising campaigns. Brand visibility and online reputation metrics. Consistent execution of the content calendar and marketing initiatives. Location : Accra Salary : Attractive Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job Log in to apply now Continue with Google Continue with Linkedin Or continue with Forgot Password? Keep me logged in Log in Don't have an account? Sign Up to Apply Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Activate Notifications Stay productive - get the latest updates on Jobs & News Activate Deactivate Notifications Stop receiving the latest updates on Jobs & News Deactivate This action will pause all job alerts. Are you sure? 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