Sales & Marketing Manager

AI summary

The Sales & Marketing Manager will build and lead the commercial function, developing sales strategy, managing teams, and driving market penetration in Ghana, focusing on education, corporate, and digital advertising sectors. The role requires a degree and 7 years of senior-level experience, with full-time hours.

• Senior level role, 7 years experience required
• Full-time, 8 to 5 working hours
• Must be located in Ghana
• Territories include Greater Accra and Ashanti Region

Description

Find a Job + + + + Search Sales & Marketing Manager Jobberman Third Party Sales 1 month ago Easy apply Accra & Tema Region Full Time IT & Telecoms Confidential Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary The Sales & Marketing Manager exists to move the company beyond individual selling into a structured, repeatable, and scalable sales organization. This role is responsible for building and leading the entire commercial function — developing sales strategy, building market penetration systems, structuring territories, recruiting and managing sales teams, creating channel partnerships, driving marketing campaigns, improving lead conversion, and building long-term institutional accounts. The successful candidate will be a builder and a leader — someone who can think strategically, execute operationally, develop people, and hold the team accountable to outcomes rather than activity. Min Qualification: Degree Experience Level: Senior level Experience Length: 7 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Ghana Job descriptions & requirements Key Responsibilities: Commercial Strategy: Develop and execute annual and quarterly sales plans. Segment customers by opportunity size. Create customer acquisition strategies. Recommend pricing and product positioning. Monitor competitors, identify growth opportunities, and drive systematic market conquest. Market & Territory Development Build a disciplined territorial sales structure across Greater Accra (Airport, Cantonments, East Legon, Spintex, Tema, Osu, Ridge, Achimota, Kasoa corridor) and the Ashanti Region & Northern Corridor (Kumasi, Bono Regions, Northern Region, Upper East and West). Map high-valuecustomer clusters, assign coverage, and track penetration. Education Sector Build the company into a preferred smart classroom technology provider. Develop school databases and decision-maker relationships, design institutional demonstration strategies, drive multi-unit classroom conversion plans, and establish reference schools. Target: international schools, private schools, SHSs, colleges, universities, and training institutions. Corporate & Institutional Develop institutional accounts across banks, insurance companies, real estate firms, hotels, mining and oil & gas companies, NGOs, government bodies, conference facilities, churches, and hospitals — with focus on boardroom upgrades, meeting room solutions, training centres, and customer experience displays. Digital Advertising Displays Build specific sales strategies for LED and LCD advertising screens, menu boards, retail displays, and digital signage targeting restaurants, shopping centres, retail chains, hotels, transport hubs, event centres, and corporate reception areas. Sales Team Leadership Recruit, train, and manage a performance-driven sales force including direct sales executives and commission-based agents. Create sales scripts, establish processes, assign territories, monitor activity, coach underperformers, and develop future team leaders. Channel Partner Development Build indirect sales channels through IT companies, school suppliers, office furniture suppliers, architects, interior designers, and contractors. Identify partners, create partnership models, train partners, and track channel revenue. Sales Process & SOPs Establish lead management SOPs, sales pipeline discipline, follow-up systems, customer qualification processes, proposal standards, quotation review controls, and CRM compliance. Accuracy and professionalism are mandatory. Marketing Leadership Lead marketing activities: social media campaigns, digital advertising, product and school campaigns, demo events, email and WhatsApp campaigns, customer testimonials, and case studies. Marketing must directly generate sales pipeline. Pipeline & Reporting Maintain weekly sales dashboards, revenue forecasts, pipeline reports, conversion analysis, lost deal analysis, and team activity reports. Reports must provide business intelligence, not only activity summaries. Authority & Boundaries Recommend and execute sales strategies Manage, assign, and develop sales personnel Recommend and onboard channel agents Design and execute marketing campaigns Develop and restructure sales territories Negotiate commercial terms within approved guidelines Change approved prices without authorization Approve discounts outside established guidelines Extend customer credit without approval Release products independently Receive customer payments personally Modify financial or accounting controls Qualifications & Experience Bachelor's Degree in Business Administration, Marketing, Information Technology, or a related field Minimum 7 years of sales experience with a demonstrated track record of revenue achievement Minimum 3 years in a sales team leadership or management role Preferred background in technology sales, IT solutions, enterprise sales, telecoms B2B, electronics distribution, or software solutions Skills & Competencies Strong commercial closing ability Strategic market planning Sales team recruitment and development Territory design and management Channel partner development CRM and pipeline management Analytical thinking and commercial reporting Digital and traditional marketing execution Executive-level communication Strong customer relationship management Budget discipline and financial accountability Presentation and product demonstration skills Personal Profile — Who We Are Looking For: The ideal candidate is commercially aggressive but structured. Entrepreneurial but disciplined. Results-oriented but able to develop others. They understand that true commercial leadership is not measured by personal sales — it is measured by the performance of the system and the team they build. They are highly driven, organized, and ethical. They hold themselves and others to a high standard. They communicate with authority, think strategically, and execute with urgency. They are not intimidated by ambitious targets — they are energized by them. They see Ghana's education sector, corporate landscape, government institutions, and retail environment as a large and underserved opportunity — and they have the hunger and capability to capture it. Location : Accra Head Office (with national commercial responsibility) Salary : Attractive Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. 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