Senior Marketing Officer

AI summary

Senior Marketing Officer responsible for driving corporate and B2B revenue growth for an optical firm through strategic prospecting and relationship management. The role is field-oriented and focused on direct revenue generation and corporate account acquisition. Requires 5+ years marketing experience and a degree.

• Field-oriented role with heavy corporate sales focus
• Target corporate clients including institutions and schools
• Minimum 5 years experience required
• Location: Accra & Tema Region

Description

Find a Job + + + + Search Senior Marketing Officer Jobberman Third Party Marketing & Communications 2 weeks ago Easy apply New Accra & Tema Region Full Time Hospitality & Hotel Confidential Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary The Senior Marketing Officer is responsible for driving corporate and B2B revenue growth for the optical firm through strategic prospecting, relationship management, and conversion of institutional and corporate clients. The role is heavily field-oriented and focused on direct revenue generation, corporate account acquisition, and branch traffic growth, rather than desk-based marketing coordination. Min Qualification: Degree Experience Level: Senior level Experience Length: 5 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Ghana Job descriptions & requirements Key Responsibilities Corporate & B2B Business Development Identify, target, and acquire corporate clients, institutions, NGOs, schools, and industrial organizations Lead structured corporate sales presentations and negotiations Convert prospects into long-term corporate accounts for optical services (eye tests, corporate eyewear packages, screening programs) Relationship Management Develop and maintain strong relationships with HR managers, procurement teams, and decision- makers in corporate organizations Manage key accounts to ensure repeat business and contract renewals Act as the primary liaison between corporate clients and internal service delivery teams Field Execution & Market Activation Conduct regular field visits across assigned industrial, institutional, and corporate clusters Organize and execute corporate eye screening campaigns and outreach programs Represent the company at trade fairs, corporate events, and community engagements Revenue Generation & Target Delivery Achieve clearly defined revenue targets tied to: Corporate acquisitions Corporate eye screening conversions Branch referral traffic from institutional clients Drive measurable contribution to branch-level sales performance Market Intelligence & Growth Strategy Identify new market opportunities within assigned geographic zones Provide feedback on competitor activity and market trends Recommend strategies to improve conversion rates and corporate penetration Internal Collaboration Work closely with optometrists, branch supervisors, and sales teams to ensure seamless service delivery to corporate clients Coordinate with operations to ensure corporate engagements are properly executed and followed through Qualification & Requirements Bachelor’s degree in marketing, Business Administration, or related field. Master’s Degree is an advantage. Minimum of 5 years’ relevant experience in marketing, preferably in retail, healthcare, or optical industry. Strong understanding of digital marketing and branding. Experience in B2B marketing and corporate relationship management. Good understanding of customer engagement and sales support strategies. Proficiency in Microsoft Office Suite. Strong communication, presentation, and interpersonal skills. Location : Accra Salary : Attractive Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job Log in to apply now Continue with Google Continue with Linkedin Or continue with Forgot Password? Keep me logged in Log in Don't have an account? Sign Up to Apply Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Activate Notifications Stay productive - get the latest updates on Jobs & News Activate Deactivate Notifications Stop receiving the latest updates on Jobs & News Deactivate This action will pause all job alerts. Are you sure? Cancel Proceed Similar jobs Lorem ipsum dolor sit amet consectetur adipiscing elit Lorem ipsum Lorem ipsum dolor (Location) Lorem ipsum Confidential 3 years ago Lorem ipsum dolor sit amet consectetur adipiscing elit Lorem ipsum Lorem ipsum dolor (Location) Lorem ipsum Confidential 3 years ago View More Stay Updated Join our newsletter and get the latest job listings and career insights delivered straight to your inbox. v2.homepage.newsletter_signup.choose_type Jobseeker Employer Email address * We care about the protection of your data. Read our Notify Me We care about the protection of your data. Read our privacy policy .