Digital Marketing & Content Strategist

AI summary

We are seeking a creative and data-driven Digital Marketing & Content Strategist to scale a global brand, attract distributors, and build community. The role involves full-funnel content management, multi-platform campaigns, paid ads, and video production. Requires 3+ years experience in digital marketing, preferably in direct selling or health/wellness. Full-time position in Accra & Tema Region, Ghana.

• 3+ years experience in social media, content strategy, or digital marketing
• Full-time with working hours 8am-5pm
• Located in Accra & Tema Region, Ghana
• Experience in direct selling, MLM, or health/wellness preferred
• Manage paid ads on Facebook, Instagram, and TikTok

Description

Find a Job + + + + Search Digital Marketing & Content Strategist Jobberman Third Party Marketing & Communications 1 month ago Easy apply Accra & Tema Region Full Time Healthcare Confidential Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary We are looking for a highly strategic, creative, and data-driven Digital Marketing & Content Strategist to scale our global brand, attract distributors, and build an engaged community. Min Qualification: Degree Experience Level: Mid level Experience Length: 3 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Ghana Job descriptions & requirements Key Responsibilities Full-Funnel Content Management: Execute a comprehensive content strategy across Top (Attention), Middle (Engagement), and Bottom (Conversion) of the funnel to maximize brand reach and drive sign-ups. Multi-Platform Campaign Execution: Manage and schedule daily content across platforms including Facebook, Instagram, and TikTok, adhering to a strict production split of 60% Video, 25% Graphics/Flyers, and 15% Text-based content. Framework Implementation: Manage the 30-Day High-Conversion Framework, creating tailored content for designated daily pillars (Opportunity, Product Trust, Engagement, Leadership, Lifestyle, Education, and Mindset). Viral Content & Lead Generation: Design and script high-impact short-form videos utilizing the Hook-Value-CTA framework. Manage the lead pipeline from initial social media discovery down to DM engagement, WhatsApp migration, and presentation-based conversion. Paid Advertising Management: Plan, launch, and optimize Paid Ads (Lead Gen, Video Ads, and Retargeting campaigns) on Facebook, Instagram, and TikTok. Brand Integrity & Positioning: Protect the brand's reputation by ensuring high production quality, authentic testimonial usage, and strict adherence to compliant, non- exaggerated product and income claims. Performance Tracking: Monitor, analyze, and report on marketing KPIs daily (views, engagement), weekly (leads, audience growth), and monthly (conversion rates, revenue impact). Execution Standards: Maintain a mandatory, high-volume posting schedule: Minimum 2–3 daily posts and 4–5 high-quality videos weekly. Qualification Criteria Experience & Skills Proven Track Record: 3+ years of experience in Social Media Management, Content Strategy, or Digital Marketing (Experience in Direct Selling, MLM, Network Marketing, or the Health/Wellness industry is highly preferred) Funnel Mastery: Deep understanding of customer acquisition funnels, lead generation systems, and WhatsApp business conversion strategies. Video Production Savvy: Strong proficiency in scripting, shooting, and editing engaging short-form video content designed to hook viewers within the first 3 seconds. Paid Media Expertise: Hands-on experience managing paid ad accounts (Meta Ads Manager, TikTok Ads Manager) with a focus on lead generation and retargeting. Analytical Mindset: Ability to read data analytics and pivot content strategies based on daily, weekly, and monthly KPI trends. Key Competencies Strategic & Creative Thinking: Ability to seamlessly blend corporate vision (CIO insights) with viral, lifestyle-driven audience trends. Impeccable Communication: High emotional intelligence with the ability to write compelling copy, construct clear Calls-to-Action (CTAs), and communicate via voice channels effectively. Consistency & Discipline: A self-starter capable of maintaining a relentless publishing cadence without compromising on quality. Location : Accra Salary : Attractive Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job Log in to apply now Continue with Google Continue with Linkedin Or continue with Forgot Password? Keep me logged in Log in Don't have an account? Sign Up to Apply Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Activate Notifications Stay productive - get the latest updates on Jobs & News Activate Deactivate Notifications Stop receiving the latest updates on Jobs & News Deactivate This action will pause all job alerts. Are you sure? Cancel Proceed Similar jobs Lorem ipsum dolor sit amet consectetur adipiscing elit Lorem ipsum Lorem ipsum dolor (Location) Lorem ipsum Confidential 3 years ago Lorem ipsum dolor sit amet consectetur adipiscing elit Lorem ipsum Lorem ipsum dolor (Location) Lorem ipsum Confidential 3 years ago View More Stay Updated Join our newsletter and get the latest job listings and career insights delivered straight to your inbox. v2.homepage.newsletter_signup.choose_type Jobseeker Employer Email address * We care about the protection of your data. Read our Notify Me We care about the protection of your data. Read our privacy policy .