Brand & Marketing Manager
Apply at sourceAI summary
The Brand & Marketing Manager will build and protect the NAYA brand, grow digital and physical presence, and drive demand through storytelling, campaigns, and community engagement. Requires degree and 3 years experience.
- Own and grow social media presence
- Lead product launch campaigns
- Manage marketing budget and vendor relationships
- Degree in Marketing or related field required
- Minimum 3 years experience in brand or marketing role
- Location: Accra
- Full Time, 8 to 5 working hours
Description
Find a Job + + + + Search Brand & Marketing Manager NAYA by Africa Marketing & Communications 4 days ago Easy apply New Accra & Tema Region Full Time Retail, Fashion & FMCG Confidential Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary The Brand & Marketing Manager is responsible for building and protecting the NAYA by Africa brand, growing its digital and physical presence, and driving demand through compelling storytelling, campaigns and community engagement. Min Qualification: Degree Experience Level: Mid level Experience Length: 3 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Ghana Job descriptions & requirements Key Responsibilities Develop and execute NAYA's annual brand and marketing strategy across digital and physical channels Own and grow NAYA's social media presence: content creation, scheduling, community management and influencer engagement Lead product launch campaigns from brief to execution in collaboration with the Sales Manager Develop NAYA's storytelling: supplier stories, product origins, team profiles and impact content Manage the NAYA website and e-commerce presence in collaboration with the Sales team Track and report on brand and marketing KPIs: follower growth, engagement, traffic, conversions and campaign ROI Manage the marketing budget and vendor/agency relationships Develop brand guidelines and ensure consistency across all touchpoints: packaging, print, digital and in-store Identify and activate new market entry opportunities: trade shows, international platforms, retail partnerships Person Specification Education Degree in Marketing, Communications, Media Studies, Communication Design or related field. Experience Minimum 3 years in a brand or marketing role. Beauty, lifestyle, FMCG or purpose-driven brand experience is a strong advantage. Technical Skills Strong social media management and content creation skills. Proficiency in Canva or Adobe tools is an advantage. Experience with e-commerce platforms and email marketing tools. Behavioural Skills Creative, organised, commercially minded. Strong written and verbal communication. Able to balance brand integrity with business growth targets. NAYA Alignment: Deep appreciation for African beauty, craftsmanship and storytelling. Passionate about building a global brand rooted in African identity. Location : Accra Salary : Attractive Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job Log in to apply now Continue with Google Continue with Linkedin Or continue with Forgot Password? Keep me logged in Log in Don't have an account? Sign Up to Apply Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Activate Notifications Stay productive - get the latest updates on Jobs & News Activate Deactivate Notifications Stop receiving the latest updates on Jobs & News Deactivate This action will pause all job alerts. Are you sure? Cancel Proceed Similar jobs Lorem ipsum dolor sit amet consectetur adipiscing elit Lorem ipsum Lorem ipsum dolor (Location) Lorem ipsum Confidential 3 years ago Lorem ipsum dolor sit amet consectetur adipiscing elit Lorem ipsum Lorem ipsum dolor (Location) Lorem ipsum Confidential 3 years ago View More Stay Updated Join our newsletter and get the latest job listings and career insights delivered straight to your inbox. v2.homepage.newsletter_signup.choose_type Jobseeker Employer Email address * We care about the protection of your data. Read our Notify Me We care about the protection of your data. Read our privacy policy .