Category Marketing Manager

AI summary

OLAM Ghana seeks a Category Marketing Manager to drive category growth and brand performance. The role involves developing category strategies, analyzing market insights, and collaborating cross-functionally. Requires 4-6 years in category management or brand marketing in FMCG/agribusiness.

• Competitive salary GHS 4,000-6,000 per month
• Mid-level position requiring 4-6 years experience
• Full-time role based in Accra & Tema Region
• Opportunity to work with a global agribusiness company

Description

Find a Job + + + + Search Category Marketing Manager HAPPY Program Marketing & Communications 1 week ago Easy apply New Accra & Tema Region Full Time Manufacturing & Warehousing Confidential Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary OLAM Ghana is seeking an experienced and strategic Category Marketing Manager to drive category growth, strengthen brand performance, and maximize market share. The successful candidate will be responsible for developing category strategies, analyzing consumer and market insights, leading product initiatives, and collaborating with cross-functional teams to deliver sustainable business growth.This role requires a commercially minded marketing professional with strong analytical capabilities and a passion for building successful brands in a competitive market. Min Qualification: Degree Experience Level: Mid level Experience Length: 4 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Accra & Tema Region, Ghana Job descriptions & requirements Key Responsibilities Develop and implement category marketing strategies that align with business objectives and drive profitable growth. Analyze consumer behavior, market trends, competitor activities, and sales performance to identify growth opportunities. Develop annual category plans, including pricing, promotions, product positioning, and go-to-market strategies. Lead new product launches and support product lifecycle management initiatives. Collaborate with Sales, Supply Chain, Finance, and Trade Marketing teams to ensure successful execution of category plans. Monitor category performance using key performance indicators (KPIs) and recommend strategic improvements. Manage category marketing budgets and ensure efficient allocation of resources. Conduct market research and customer insight studies to support strategic decision-making. Work closely with advertising and creative agencies to develop effective marketing campaigns. Prepare regular reports and presentations on category performance and business opportunities. Qualifications & Experience Bachelor's Degree in Marketing, Business Administration, Economics, or a related field. A Master's Degree or professional marketing qualification (CIM or equivalent) is an added advantage. Minimum of 4–6 years of experience in category management, brand management, or marketing. Experience in the FMCG, agribusiness, food manufacturing, or consumer goods industry is highly preferred. Proven track record of developing and executing successful category growth strategies. Required Skills & Competencies Strong strategic thinking and commercial acumen. Excellent analytical and data interpretation skills. Strong project management and organizational abilities. Excellent communication, negotiation, and presentation skills. Ability to influence cross-functional teams and stakeholders. Strong understanding of consumer insights and market research techniques. Financial and budget management skills. Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint. Experience using marketing analytics and reporting tools is an advantage. Why Join OLAM Ghana? Competitive salary ranging from GHS 4,000 – GHS 6,000, based on qualifications and experience. Opportunity to work with a globally recognized agribusiness and food company. Professional development and leadership growth opportunities. Dynamic, innovative, and collaborative work environment. Additional Requirement Applicants must be willing to relocate if required by the business. Only shortlisted candidates will be contacted. Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job Log in to apply now Continue with Google Continue with Linkedin Or continue with Forgot Password? Keep me logged in Log in Don't have an account? Sign Up to Apply Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Activate Notifications Stay productive - get the latest updates on Jobs & News Activate Deactivate Notifications Stop receiving the latest updates on Jobs & News Deactivate This action will pause all job alerts. Are you sure? Cancel Proceed Similar jobs Lorem ipsum dolor sit amet consectetur adipiscing elit Lorem ipsum Lorem ipsum dolor (Location) Lorem ipsum Confidential 3 years ago Lorem ipsum dolor sit amet consectetur adipiscing elit Lorem ipsum Lorem ipsum dolor (Location) Lorem ipsum Confidential 3 years ago View More Stay Updated Join our newsletter and get the latest job listings and career insights delivered straight to your inbox. v2.homepage.newsletter_signup.choose_type Jobseeker Employer Email address * We care about the protection of your data. Read our Notify Me We care about the protection of your data. Read our privacy policy .