Brand & Marketing Manager
AI summary
The Brand & Marketing Manager will build and protect the NAYA brand, grow digital and physical presence, and drive demand through storytelling, campaigns, and community engagement. Requires degree and 3 years experience.
- Own and grow social media presence
- Lead product launch campaigns
- Manage marketing budget and vendor relationships
- Degree in Marketing or related field required
- Minimum 3 years experience in brand or marketing role
- Location: Accra
- Full Time, 8 to 5 working hours
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists Attractive. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required3+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, internshipThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in AccraThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Brand & Marketing Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Jobberman Ghana and the role in Accra.
- Add concrete examples related to sales, retail, internship, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobberman Ghana; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- Jobberman Ghana
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Brand & Marketing Manager role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Accra under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Jobberman Ghana before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Find a Job + + + + Search Brand & Marketing Manager NAYA by Africa Marketing & Communications 4 days ago Easy apply New Accra & Tema Region Full Time Retail, Fashion & FMCG Confidential Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary The Brand & Marketing Manager is responsible for building and protecting the NAYA by Africa brand, growing its digital and physical presence, and driving demand through compelling storytelling, campaigns and community engagement. Min Qualification: Degree
Experience
Location: Ghana Job descriptions &
Location: Accra
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Level: Mid level
Length: 3 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant
Minimum 3 years in a brand or marketing role. Beauty, lifestyle, FMCG or purpose-driven brand
is a strong advantage. Technical Skills Strong social media management and content creation skills. Proficiency in Canva or Adobe tools is an advantage.
with e-commerce platforms and email marketing tools. Behavioural Skills Creative, organised, commercially minded. Strong written and verbal communication. Able to balance brand integrity with business growth targets. NAYA Alignment: Deep appreciation for African beauty, craftsmanship and storytelling. Passionate about building a global brand rooted in African identity.
Requirements
Key
Responsibilities
Develop and execute NAYA's annual brand and marketing strategy across digital and physical channels Own and grow NAYA's social media presence: content creation, scheduling, community management and influencer engagement Lead product launch campaigns from brief to execution in collaboration with the Sales Manager Develop NAYA's storytelling: supplier stories, product origins, team profiles and impact content Manage the NAYA website and e-commerce presence in collaboration with the Sales team Track and report on brand and marketing KPIs: follower growth, engagement, traffic, conversions and campaign ROI Manage the marketing budget and vendor/agency relationships Develop brand guidelines and ensure consistency across all touchpoints: packaging, print, digital and in-store Identify and activate new market entry opportunities: trade shows, international platforms, retail partnerships Person Specification
Education
Degree in Marketing, Communications, Media Studies, Communication Design or related field.