Campaign Operations & Execution Specialist
AI summary
Telecel Ghana is hiring a Campaign Operations & Execution Specialist to configure, execute, and monitor direct marketing campaigns that maximise customer lifetime value. The role bridges commercial and IT teams, driving customer value management strategy, campaign delivery, and reporting across the customer base.
- Owns end-to-end campaign configuration, execution, and monitoring
- Bridges commercial and IT teams to translate objectives into campaigns
- Requires strong SQL and systems integration skills
- Telecom industry experience is an advantage
- Full-time role based in Ghana
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in internship, entregador, marketing operationsThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Campaign Operations & Execution Specialist evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Telecel and the role in Not specified.
- Add concrete examples related to internship, entregador, marketing operations, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from JobWeb Ghana; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- JobWeb Ghana
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Campaign Operations & Execution Specialist role in internship, entregador?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Telecel before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Support the customer base management strategy for Telecel Ghana and delivery thereof through various customer value management activities and initiatives. Configure, execute, and monitor direct marketing campaigns that will maximise the customer’s lifetime value through increasing their engagement and growing their revenues/margins.
The primary
Responsibilities
- of the role are therefore to manage
- (a) Campaign configuration, execution, and monitoring
- (b) Ensuring CVM campaigns drive the base management KPIs (Incremental revenue, Engagement (Cross sell/Up sell), Inactivity management etc)
Key Accountabilities
- Strategy: Implement and execute a customer value management strategy to maximise customer lifetime value and the contribution of the customer base to overall services revenue. Lead the business transformation to embed CVM and data driven decision-making principles and culture across the organization.
- Commercial delivery: Support the implementation of all CVM campaigns e.g. upsell voice customers to bigger voice bundles, cross-sell data bundles into the voice base, inactivity and churn management campaigns, real-time contextual trigger campaigns etc…
- CVM operations activities: Responsible for end to campaign management in terms of operations & execution
- Work with CVM Tool Vendor for Creation & execution of campaigns within the agreed timelines
- Collaborate with product owners and other stakeholders for gathering
Requirements
- Campaign configuration, User Acceptance Testing (UAT), business rules validation, prioritization, launch & post launch monitoring
- Collaborate closely with internal and external(vendors) support teams to ensure campaigns are running as expected as well as facilitating fixing any technical issues affecting ongoing campaigns within agreed SLAs
- Reporting: Support the availability of data for reporting of CVM campaigns and initiatives performance
- Create/maintain all campaign related documentation (Briefs, Change logs, Business Cases, UAT documents, BRS etc)
- Maintain processes, templates, and other documents that support best practices
- Do regular review of campaign platform, capabilities, integrations and channels with technical/business teams to give recommendation on future enhancements and improvements to support business needs
- Capabilities: Implement and manage a holistic blueprint for campaign management & fulfilment by scoping out the data-mart layer all the way to the fulfilment layer
- Integrate output through campaign management, charging and fulfilment platforms, by translating CVM objectives to IT / Technical teams
- Delivering Results – strong focus on delivering tangible results based on tasks assigned
- Managing a changing environment – Ability to self-develop and keep up with new technologies while also maintaining focus on operational metrics
- Making a personal difference – High resilience, ability to maintain performance under pressure and to tight deadlines, e.g. Delivering Ad-hoc campaigns.
- Communicating for Impact – ability to connect with team and with stakeholders in different levels to drive buy in to CVM strategy and achieve implementation
- Disciplined detail-oriented style, combined with ability to work at an operational level simultaneously
Experience
- Strategic Thinking – Bridge between Commercial and IT – Ability to work with commercial and technical teams to scope system and campaign
- University degree or equivalent qualifications
- Outstanding systems integration skills to understand customer data(data-mart) and systems integration in campaign platform
- Strong SQL skills with
- Prior
- Open, fact-based approach; ability to understand and translate commercial objectives to technical teams for ensuring delivery of business