Centres Marketing Manager

• Negotiable
• Vacancies
• 1
• Open
• Job Type
• Full-time
• Accra, Greater Accra
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• JobHub Ghana Summary
• Centres Marketing Manager is a Full-time opportunity at MSI Reproductive Choices. The role is listed for Accra, Greater Accra and sits under Marketing & Sales. Review the role details, requirements, deadline, and application method carefully before submitting your application.
• Key Details to Review
• MSI Reproductive Choices
• Accra, Greater Accra
• Job type
• Full-time
• Category
• Marketing & Sales

Experience

level

Senior (6-9 years)

Negotiable

Role Details

About the Role

MSI Reproductive Choices Ghana (MSI Ghana) is recruiting a Centres Marketing Manager based in Accra, with regular travel to its Centres in Tema, Kumasi (Santasi) and Takoradi. The role sits in the Operations & Commercial department and reports to the Director of Commercial Operations. It is offered as a full-time, two-year renewable contract with a six-month probation period, a 30-day notice period, and a target start date of 19 October or earlier. The Centres Marketing Manager carries budget responsibility for the Centres marketing and demand-generation budget (in line with the annual Business Plan), is client-facing by design - covering client insight, client

and community-facing activity - and will line-manage Marketing Officer(s) and a Digital/Content Officer (roles to be confirmed), alongside functional oversight of agency and vendor teams.

MSI Ghana runs a network of 8 Centres across Accra, Tema, Kumasi (Santasi) and Takoradi, delivering sexual and reproductive healthcare to help women and their families throughout their lives. This role exists to build awareness and a positive perception of the MSI Ghana brand, and to grow client footfall, service uptake and service income across the Centres channel through insight-led marketing and by sharing genuine client experiences. It blends core commercial marketing - brand management, integrated campaign planning, digital and media, content and collateral, agency management and performance measurement - with Social and Behaviour Change Communication (SBCC) that tackles the knowledge, attitude and social barriers keeping women, men and young people from SRHR services. Every activity is expected to be evidence-based, targeted at key demographics including youth and underserved communities, and tied to measurable service uptake. The role works closely with the Centres Channel Lead, the Contact Centre Manager, the Medical Director, the Head of Social Marketing and Finance to keep demand generation aligned with service-delivery capacity and the client journey.

In short, the job is to build and deliver MSI Ghana's Centres marketing strategy - bringing together brand, demand generation, digital and SBCC - so that client volumes, service mix and service income across all 8 Centres grow in line with Business Plan targets, while protecting the MSI brand and keeping the client

consistently excellent from first contact through to service delivery.

Key

Bachelor's degree in Marketing, Business Administration, Communications, Public Health or a related field; a master's degree (MBA, Marketing, Communications, Public Health or Development Communication) is an added advantage, as is a professional marketing qualification (CIM, CIMG or equivalent) or formal digital-marketing/SBCC training.

A minimum of ten years' post-qualification

in marketing, brand management or commercial roles, including at least three years at managerial level, with proven private-sector or revenue-driven

(client acquisition, sales or service targets in a competitive market) and a demonstrable record of marketing activity that delivered measurable revenue and client growth.

in direct-to-consumer brand marketing (developing or evaluating brand concepts and turning them into integrated campaigns);

designing and delivering SBCC or health-promotion programmes, including community engagement for youth and underserved audiences;

building and running digital campaigns (social, search, content, messaging) using analytics to optimise performance;

planning and buying media (radio, TV, print, digital) in Ghana or a comparable market;

managing marketing budgets, agencies and vendors and reporting on return on investment; and

managing and developing a team.

Desirable:

in healthcare, sexual and reproductive health, family planning or maternal-health marketing;

marketing a multi-site clinic, retail or service network;

with a Contact Centre or telemedicine channel as part of the client journey; familiarity with Ghana's health-advertising regulatory environment (FDA, GHS, HEFRA); and

within an international NGO, social enterprise or donor-funded environment.

Skills & Competencies

The role calls for strong brand strategy and strategic thinking; commercial acumen (reading channel performance and marketing P&L data to see where spend is or isn't converting to revenue); SBCC and audience insight (translating research into messaging that shifts knowledge, attitudes and health-seeking behaviour); solid data analysis, including digital and funnel metrics; media planning across reach, frequency and budget constraints; a strong grasp of digital marketing platforms and performance marketing for a health brand; creative, low-cost problem-solving; negotiation and relationship management with vendors, agencies and partners; excellent written and verbal English communication with confidence presenting to senior stakeholders (working knowledge of Ghanaian languages is a plus); strong planning and organisational skills across multiple concurrent projects; the ability to build relationships and influence without authority across Centres, Contact Centre, Medical, Finance and Programmes; and leadership and coaching skills to develop the marketing team.

What We're Looking For

MSI Ghana is after someone genuinely passionate about improving women's health and expanding access to reproductive choice: a strong, entrepreneurial self-starter who builds a collaborative, high-performing team culture, is comfortable constructively challenging the status quo, enjoys mentoring others, stays intellectually curious about the links between SRHR and broader social issues, and is resilient and adaptable in a fast-changing environment - all grounded in a genuine understanding of, and empathy for, client needs and the barriers clients face.

How to Apply

Send a cover letter outlining your suitability for the role, an updated CV, and copies of relevant certificates, by email to

[email protected]

, using the subject line "Application for Centre Marketing Manager – MSIG".

Applications are reviewed on a rolling basis, so applying early is worthwhile; only shortlisted candidates will be contacted. The role is open to Ghanaian nationals or permanent residents holding a valid work permit. MSIG is an equal opportunity employer that charges no fees at any stage of recruitment, and its hiring process reflects a firm commitment to safeguarding and protecting vulnerable people from sexual exploitation, abuse and harassment.

JobHub Ghana Application Notes

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Send your application to the listed email address with a clear subject line that includes the role title.

Tailor your CV to the responsibilities, qualifications, and skills listed in the job description.

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Job Overview

Negotiable

Vacancies

1

Open

Job Type

Full-time

Accra, Greater Accra

Apply via Email

Want to track your applications, save jobs, and get alerts?

Create a free account

See something inaccurate, expired, or suspicious?

Sign in to report this job

About the Employer

MSI Reproductive Choices

Sexual & Reproductive Healthcare

View Company Profile

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Responsibilities

Strategy and brand leadership:

own and drive an annual Centres marketing strategy aligned to the Business Plan; commission and use market research, client insight, segmentation and competitor analysis to shape strategy per Centre and client segment; protect the MSI Ghana brand by ensuring every external communication, media engagement and piece of collateral meets MSI's global brand standards and sign-off process; adapt global MSI brand toolkits to Ghana's cultural, social, regulatory and political context; and own the Centres marketing calendar so demand-generation activity stays coordinated with service-delivery capacity across all 8 Centres.

Demand generation, campaigns and digital:

build consumer-led activation plans and an optimised above-the-line/below-the-line/digital mix to drive awareness, uptake, cross-selling and loyalty; plan and oversee media buying across radio, TV, print, out-of-home and online, negotiating value with media owners; lead the monthly digital content plan (website, social, search, messaging) in coordination with Medical and Operations so health content stays accurate and compliant; drive service-diversification campaigns and Centre-level promotions with the Centres Channel Lead; produce and quality-check all marketing collateral so every Centre is consistently branded and stocked; and build corporate, institutional and community partnerships (employers, insurers, schools, faith and community groups) that expand access and generate referrals.

Social and Behaviour Change Communication:

design evidence-based SBCC strategies addressing the knowledge, attitude, social-norm and access barriers stopping people from seeking family planning, safe motherhood, STI screening and other SRHR services; develop audience-specific messaging and community engagement for priority groups - adolescents and young people, underserved and low-income communities, and men as partners - grounded in formative research and client-journey insight; plan community mobilisation and outreach (dialogues, peer/champion networks, health talks, market and workplace activations) that link directly to Centre bookings and referrals through the Contact Centre; integrate SBCC with the commercial marketing plan so awareness, intention and uptake are tracked as one client funnel, sharing learning with the Head of Social Marketing and Programmes teams; and apply MSI's client-centred care and safeguarding standards to all SBCC and community-facing content.

Insight, data and performance:

define, track and report core marketing KPIs - reach, engagement, cost per lead, lead-to-booking and booking-to-service conversion, new versus returning clients, campaign-attributable revenue and return on marketing investment; maintain a live Centres marketing dashboard for the Director of Commercial Operations and contribute the marketing section of the monthly Management and Execution Review; track SRHR market trends, client behaviour and competitor activity; work with the Contact Centre Manager on eligible-client conversion, bookings and follow-up rates to improve the client journey; and oversee client satisfaction surveys and feedback analysis with the Centres Channel Lead in support of a 70%+ Net Promoter Score target.

Agencies, vendors and budget:

select, contract and manage creative, digital, media and research agencies and vendors against MSI's brand standards, timelines and budgets; brief agencies and manage production end-to-end; source sponsorships and in-kind partnerships for marketing initiatives; and prepare, manage and forecast the Centres marketing budget with every spend documented, justified and within approved limits, championing a culture of no waste and no unbudgeted spend.

People leadership:

line-manage the marketing team (plus any interns or agency staff assigned), set clear objectives aligned to channel OGSMs, hold regular one-on-ones and run formal appraisals through MSI Ghana's Performance Plus system; build a collaborative, high-performing team culture and coach team capability in brand, digital, SBCC and analytics, identifying succession candidates; build marketing capability across the Centres and Contact Centre teams so front-line staff understand their role as brand ambassadors; and ensure every team member completes mandatory training on time.

Governance, compliance and risk:

keep marketing operations, vendors and partners compliant with MSI Ghana's governance standards, Disciplinary Code, Team Manual, Anti-Fraud and Bribery policy and Safeguarding framework; ensure all health advertising and promotional content clears Ghana's regulatory

Requirements

(Food and Drugs Authority approval, GHS and HEFRA guidance) and MSI's global medical/brand sign-off; manage client data collected through marketing and digital channels in line with Ghana's data-protection law and MSI's global standards; and escalate any significant brand, reputational or governance risk to the Director of Commercial Operations immediately, with a clear situation report and recommended action.

Scope of the Role

The role covers MSI Ghana's Centres channel - all 8 Centres in Accra, Tema, Kumasi (Santasi) and Takoradi - with national reach through digital and media. Direct reports are the marketing team; indirect oversight extends to agency, vendor and outreach/mobilisation teams engaged for marketing activity. Budget oversight covers the Centres marketing and demand-generation budget. Key internal stakeholders include the Director of Commercial Operations, Centres Channel Lead, Contact Centre Manager, Medical Director, Head of Social Marketing, Finance Director, Head of HR and Director of Programmes; key external stakeholders include creative, digital, media and research agencies, media owners, the Food and Drugs Authority, GHS and HEFRA, corporate/insurance/community partners, and the MSI Africa Regional Team and global brand/marketing teams.

Qualifications &