Copywriter (Francophone)

• P
• Copywriter (francophone)
• Publicis West Africa
• Marketing & Communications
• Yesterday
• Accra & Tema Region
• Full Time
• Confidential
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Experience

• Level:
• Senior level
• Length:
• 5 years
• Language Requirement:
• English
• Working Hours:
• Full Time - 8 to 5
• Applicant
• Location:
• Ghana
• Job descriptions &
• 5–6 years’
• in copywriting within an agency or similar environment, with exposure to digital and integrated campaigns.
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Requirements

• Overview
• To lead the development of high-impact, culturally relevant copy for francophone markets, ensuring creative excellence, brand consistency, and effectiveness across all channels.
• The role is accountable for translating business and creative briefs into compelling narratives that resonate with target audiences, while elevating the overall quality of copy output within the agency.

Responsibilities

• Creative Development & Copy Leadership
• Develop original, high-quality copy in French and English across multiple channels (campaigns, digital, social, film, CRM, and activations).
• Own the quality, tone, and effectiveness of copy output across assigned projects.
• Craft strong concepts, headlines, taglines, and narratives that drive audience engagement and campaign performance.
• Francophone Market Relevance
• Adapt and localise global/regional creative into culturally resonant work for francophone markets.
• Ensure linguistic accuracy and cultural nuance, with a strong preference for Wolof where required.
• Provide guidance on language and cultural appropriateness to wider creative and account teams.
• Concept Development & Collaboration
• Partner with Art Directors and Designers to co-develop integrated campaign ideas.
• Contribute meaningfully to concept development, not just execution.
• Participate in internal creative reviews and elevate the standard of output.
• Client Engagement
• Translate client briefs into clear, compelling creative responses.
• Present copy and ideas confidently to internal teams and clients where required.
• Incorporate feedback effectively while protecting the integrity of the idea.
• Research & Insight Application
• Build a deep understanding of client categories, audiences, and competitors.
• Apply insights to strengthen relevance, clarity, and impact of messaging.
• Quality Control
• Ensure all copy is accurate, error-free, and aligned with brand guidelines.
• Maintain consistency of tone, messaging, and structure across all deliverables.
• Cross-functional Collaboration
• Work closely with Account Management to understand business objectives and timelines.
• Collaborate with Production and Digital teams to ensure feasibility and execution quality.
• Delivery & Ownership
• Manage multiple projects simultaneously while maintaining quality and deadlines.
• Take accountability for final copy deliverables within agreed timelines.
• Escalate risks early where timelines or quality may be impacted.
• Creative Innovation
• Proactively bring fresh ideas, formats, and approaches to improve campaign effectiveness.
• Stay current with trends in language, culture, and digital storytelling within francophone markets.
• Qualifications
• Bachelor’s degree in Journalism, Communications, Marketing, or a related field.
• Skills and Specifications
• Fluent in French and English (written and spoken) – mandatory
• Strong professional writing capability across multiple formats
• Wolof language proficiency – highly advantageous
• Strong understanding of digital and integrated communications
• Ability to balance creativity with strategic and commercial objectives