Digital Marketing Manager
AI summary
Telecel Ghana is hiring a Digital Marketing Manager to lead its digital strategy across social, search, earned media, and digital products. The role focuses on driving digital product adoption, managing online reputation, leading influencer and content strategies, and leveraging AI and automation to position Telecel as the preferred digital brand for Gen Z and Millennials. The position is based in Accra and requires 7+ years of digital marketing experience.
- Owns end-to-end digital strategy across social, search, earned media, and digital products
- Leads digital adoption for Telecel Cash, Telecel Play, TERi, and E-Commerce
- Manages influencer, creator, and content strategies
- Requires 7+ years of digital marketing experience with leadership experience
- Bachelor's degree in Marketing, Communications, Business, or related field required
- Application deadline is 30 August 2026
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required7+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in Digital Marketing Manager, Digital Strategy Lead, Senior MarketerThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in AccraThe vacancy is associated with this location.
- UnclearComfort with the Full-Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Digital Marketing Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Telecel and the role in Accra.
- Add concrete examples related to Digital Marketing Manager, Digital Strategy Lead, Senior Marketer, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from JobWeb Ghana; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- JobWeb Ghana
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Digital Marketing Manager role in Digital Marketing Manager, Digital Strategy Lead?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Accra under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Telecel before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Summary
•The Digital Strategy Lead at Telecel is responsible for driving the company’s digital offensive to establish market leadership, deepen youth and digital culture engagement, and convert Telecel’s product strengths into measurable digital preference, adoption, and share-of-voice dominance. This role owns the end-to-end digital strategy across social, search, earned media, and digital products, ensuring competitive differentiation through data-driven campaigns, authentic cultural relevance, and scalable digital ecosystems. The leader will spearhead digital product adoption (Telecel Cash, Telecel Play, TERi, E-Commerce), manage reputation and sentiment, lead influencer and content strategies, and leverage automation and AI to optimize user journeys and lifetime value—positioning Telecel as the
Preferred Qualifications
digital brand for Gen Z and Millennials.
Responsibilities
- Own Telecel’s digital competitive strategy and share-of-voice programme across social, search, and earned digital.
- Identify and exploit competitor vulnerabilities; anticipate and neutralize competitive digital campaigns.
- Translate product satisfaction and advocacy into scalable digital proof and engagement.
- Lead online sentiment monitoring, response protocols, and escalation frameworks.
- Drive proactive reputation-building and sentiment recovery initiatives.
- Partner with Customer
Experience
- Maintain a live crisis and issues playbook for digital channels.
- Own and grow the digital adoption agenda for Telecel Cash, Telecel Play, TERi, E-Commerce, and E-Channels.
- Lead digital activation for Mobile Financial Services growth.
- Manage and expand the Telecel Cash social ecosystem, including dedicated handles and always-on content.
- Oversee website management and optimize registration-to-active conversion rates.
- Develop and execute an always-on content strategy across all social platforms and owned digital properties.
- Drive genuine community growth, engagement, and participation—beyond vanity metrics.
- Embed youth culture, music, technology, gaming, and lifestyle trends into digital storytelling.
- Lead in-house content capability in collaboration with the creative team.
- Own influencer and creator strategy, including selection, contracting, and long-term partnerships.
- Lead digital activation of brand ambassador programmes across owned and creator channels.
- Demonstrated use of AI tools in marketing workflows is strongly preferred.
- Proven ability to interpret data, manage online communities, and drive digital product adoption.
- Track record in driving adoption of digital products or platforms.
- Agency and channel partner management experience.
- Hands-on exposure to CRM, lifecycle marketing, and marketing automation.
- Demonstrated success in contracting and managing influencers and creators.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 7+ years of digital marketing experience, with proven leadership of a digital function.