Director, Route To Market

AI summary

The Coca-Cola Company seeks a Director, Route To Market in Accra, Ghana, to shape strategic frameworks and deploy capabilities for distribution and growth. The role requires 10+ years of experience and focuses on VTM/RTM strategies, analytics, and bottler collaboration. Executive-level position with full-time hours.

• Executive level role requiring 10+ years experience
• Focus on Route To Market and Value To Market strategies
• Location: Accra & Tema Region, Ghana
• Full-time position with standard working hours

Description

Find a Job + + + + Search T Director, Route To Market The Coca-Cola Company Sales 4 days ago New Accra & Tema Region Full Time Confidential Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Experience Level: Executive level Experience Length: 10 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Ghana Job descriptions & requirements At The Coca‑Cola Company, we are committed to refreshing the world and making a difference—through brands that connect with consumers and strategies that power profitable growth. Driving executional excellence in how we reach every outlet and occasion is central to this mission. Route to Market is where capability and performance come together to ensure our beverages are available, visible, and served at the right moment, in the right way. As Director, Route to Market , you will shape strategic frameworks and deploy capabilities that transform how Coca‑Cola connects with channels and consumers. This role focuses on accelerating system growth by leveraging Value to Market (VTM) and Road to Market (RTM) strategies that optimize cost-to-serve, strengthen distribution platforms, and embed scalable solutions for portfolio premiumization and margin expansion. Through advanced analytics, deep system knowledge, and strong collaboration with bottlers and global teams, you will deliver customer-centric execution models that create step-change results for our business and partners. If you thrive in bringing structure to complexity and delivering commercial strategies that unlock availability, innovation, and sustainable value, this position offers an exciting path to impact. What You’ll Do For Us Implement multi-year Route to Market and Value to Market plans designed to expand top-line growth, improve margin structure, and evolve system capabilities for long-term competitiveness. Target portfolio optimization and innovation using VTM insights, leveraging Coca‑Cola’s hot and cold portfolio to build profitable strategies; integrate equipment utilization priorities such as vending to maximize channel impact. Accelerate execution by applying RTM frameworks—Sense, Shape, and Service—to optimize levers including distribution coverage, equipment placement, salesforce efficiency, and cost-to-serve performance. Design online and offline VTM approaches that align channel economics, customer margin expectations, and fulfillment costs to deliver targeted solutions. Create alternative commercial models that drive brand availability and support emerging brand scale-up, including premium segments such as Costa. Serve as a system subject-matter expert on RTM/VTM and Revenue Growth Management, helping shape capability frameworks and influencing prioritization across global and local stakeholders. Partner with category strategy leaders on SKU optimization and outlet expansion to amplify presence where it matters most. Lead deployment and system adoption of VTM tools and processes, ensuring integration into bottler operations and scalability across contexts. Design and strengthen the RED (Right Execution Daily) process integrated with Segmented Execution; influence bottlers to improve standards, use insights, and deploy iRED for outlet prioritization and category growth. Champion collaborative engagement with bottlers, global Commercial & Customer Leadership teams, and Operating Unit leaders to embed aligned practices across diverse marketplaces. Requirements & Qualifications Bachelor’s degree in Business Administration, Marketing, or related field; advanced studies are desirable. 10+ years of progressive leadership experience in commercial planning and execution, with deep expertise in RTM/VTM methodologies, innovation planning, and channel strategy. Proven system knowledge including bottler economics, commercial levers, and tools for balancing profitability and customer engagement. Demonstrated ability to work across a complex Coca‑Cola system and influence decision-making through data-driven approaches. Solid analytical and conceptual skills, with experience translating insights into scalable strategies and execution models. Advanced competency in data interpretation, transforming complex datasets into actionable commercial solutions for internal and external stakeholders. Thought leadership and innovation mindset, generating new approaches to optimize coverage, enhance consumer access, and drive growth sustainably. Excellent communication and relationship-building skills to orchestrate alignment with bottlers and cross-functional teams; bottler experience is highly valued. Digital fluency and strong understanding of tools that enhance segmentation, targeting, and execution analytics. Location(s): Côte d'Ivoire City/Cities Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date August 9, 2026 Our Purpose And Growth Culture We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. < Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job Log in to apply now Continue with Google Continue with Linkedin Or continue with Forgot Password? Keep me logged in Log in Don't have an account? 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