Senior Brand Manager

AI summary

OLAM Ghana is seeking a Senior Brand Manager to lead brand strategies, drive market growth, and strengthen customer loyalty. The role involves managing integrated marketing campaigns, brand portfolios, and cross-functional collaboration. Requires 5+ years in brand management with at least 2 years in a leadership role.

• Minimum 5 years progressive brand management experience required
• FMCG, agribusiness, or food manufacturing industry preferred
• Full-time position with standard office hours (8 to 5)
• English language proficiency required

Description

Find a Job + + + + Search Senior Brand Manager HAPPY Program Marketing & Communications 1 week ago Easy apply New Accra & Tema Region Full Time Manufacturing & Warehousing Confidential Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary OLAM Ghana is seeking an innovative and results-driven Senior Brand Manager to lead the development and execution of brand strategies that drive market growth, increase brand equity, and strengthen customer loyalty. The successful candidate will oversee integrated marketing campaigns, manage brand portfolios, analyze consumer insights, and collaborate with cross-functional teams to deliver sustainable business results. This role requires a strategic marketing leader with strong commercial acumen, creativity, and a proven track record of building successful brands within a fast-paced business environment. Min Qualification: Degree Experience Level: Senior level Experience Length: 5 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Accra & Tema Region, Ghana Job descriptions & requirements Key Responsibilities Develop and implement comprehensive brand strategies aligned with the company's business objectives. Lead the planning and execution of integrated marketing campaigns across traditional and digital channels. Manage the company's brand portfolio, ensuring consistency in brand positioning and messaging. Conduct market research and analyze consumer behavior, industry trends, and competitor activities to identify growth opportunities. Drive new product launches and support product lifecycle management initiatives. Collaborate with Sales, Trade Marketing, Product Development, and Supply Chain teams to ensure successful execution of marketing initiatives. Develop and manage annual brand budgets while ensuring effective return on marketing investment (ROI). Monitor campaign performance using key performance indicators (KPIs) and recommend continuous improvements. Build and maintain strong relationships with advertising agencies, media partners, and external stakeholders. Prepare regular brand performance reports and present strategic recommendations to senior management. Qualifications & Experience Bachelor's Degree in Marketing, Business Administration, Communications, or a related field. A Master's Degree or professional marketing qualification such as CIM is an added advantage. Minimum of 5 years of progressive experience in brand management or marketing, with at least 2 years in a leadership role. Experience in the FMCG, agribusiness, food manufacturing, or consumer goods industry is highly preferred. Demonstrated success in developing and executing high-impact brand strategies and marketing campaigns. Required Skills & Competencies Strong strategic planning and commercial thinking. Excellent leadership and people management skills. Outstanding analytical and decision-making abilities Strong understanding of consumer insights, market research, and brand positioning. Excellent communication, presentation, and stakeholder management skills. Strong project management and organizational skills. Ability to manage multiple projects in a fast-paced environment. Financial and budget management skills. Proficiency in Microsoft Office Suite and marketing analytics tools. Experience with digital marketing platforms and data-driven marketing strategies is an added advantage. Why Join OLAM Ghana? Competitive salary ranging from GHS 4,000 to GHS 6,000, based on qualifications and experience. Opportunity to work with one of the world's leading agribusiness and food companies. Professional development and leadership growth opportunities. Dynamic, collaborative, and innovation-driven work environment. Additional Requirement Applicants must be willing to relocate if required by the business. Only shortlisted candidates will be contacted. Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job Log in to apply now Continue with Google Continue with Linkedin Or continue with Forgot Password? Keep me logged in Log in Don't have an account? Sign Up to Apply Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Activate Notifications Stay productive - get the latest updates on Jobs & News Activate Deactivate Notifications Stop receiving the latest updates on Jobs & News Deactivate This action will pause all job alerts. Are you sure? 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