Senior Marketing Officer - Optical & Health Services
AI summary
Senior Marketing Officer role focused on driving corporate and B2B revenue growth for an optical firm. Requires 5+ years experience in marketing, B2B corporate relationship management, and field sales. Based in Accra & Tema Region, full-time.
- Field-oriented role focused on direct revenue generation and corporate account acquisition.
- Minimum 5 years experience in marketing, preferably retail, healthcare, or optical.
- Bachelor's degree required; Master's preferred.
- Responsibilities include corporate sales, relationship management, field visits, and market intelligence.
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required5+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, internshipThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in AccraThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Senior Marketing Officer - Optical & Health Services evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Jobberman Ghana and the role in Accra.
- Add concrete examples related to sales, retail, internship, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobberman Ghana; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobberman Ghana
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Senior Marketing Officer - Optical & Health Services role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Accra under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Jobberman Ghana before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
B Senior Marketing Officer - Optical & Health Services BrighterMonday Uganda Marketing & Communications 2 weeks ago New Accra & Tema Region Full Time Confidential Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS
Experience
Location: Ghana Job descriptions &
Level: Senior level
Length: 5 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant
in marketing, preferably in retail, healthcare, or optical industry. 4. Strong understanding of digital marketing and branding. 5.
in B2B marketing and corporate relationship management. 6. Good understanding of customer engagement and sales support strategies. 7. Proficiency in Microsoft Office Suite. 8. Strong communication, presentation, and interpersonal skills. < Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job
Requirements
The Senior Marketing Officer is responsible for driving corporate and B2B revenue growth for the optical firm through strategic prospecting, relationship management, and conversion of institutional and corporate clients. The role is heavily field-oriented and focused on direct revenue generation, corporate account acquisition, and branch traffic growth, rather than desk-based marketing coordination. Key
Qualification &
1. Bachelor’s degree in marketing, Business Administration, or related field. 2. Master’s Degree is an advantage. 3. Minimum of 5 years’ relevant
Responsibilities
Corporate & B2B Business Development · Identify, target, and acquire corporate clients, institutions, NGOs, schools, and industrial organizations · Lead structured corporate sales presentations and negotiations · Convert prospects into long-term corporate accounts for optical services (eye tests, corporate eyewear packages, screening programs) Relationship Management · Develop and maintain strong relationships with HR managers, procurement teams, and decision-makers in corporate organizations · Manage key accounts to ensure repeat business and contract renewals · Act as the primary liaison between corporate clients and internal service delivery teams Field Execution & Market Activation · Conduct regular field visits across assigned industrial, institutional, and corporate clusters · Organize and execute corporate eye screening campaigns and outreach programs · Represent the company at trade fairs, corporate events, and community engagements Revenue Generation & Target Delivery · Achieve clearly defined revenue targets tied to: Corporate acquisitions o Corporate eye screening conversions o Branch referral traffic from institutional clients · Drive measurable contribution to branch-level sales performance Market Intelligence & Growth Strategy · Identify new market opportunities within assigned geographic zones · Provide feedback on competitor activity and market trends · Recommend strategies to improve conversion rates and corporate penetration Internal Collaboration · Work closely with optometrists, branch supervisors, and sales teams to ensure seamless service delivery to corporate clients · Coordinate with operations to ensure corporate engagements are properly executed and followed through