Tele Sales and Communication Officer

1. Purpose of the Role

The Tele Sales and Communication Officer is responsible for generating sales and revenue primarily through telephone-based customer engagement. The officer will identify and follow up with prospective customers, promote the company’s products and services, respond to enquiries, build customer relationships, convert leads into sales, and maintain professional communication with customers.

2. Main Objectives of the Position

The Tele Sales and Communication Officer should:

Generate sales through inbound and outbound telephone calls.

Identify, qualify, follow up and convert leads into customers.

Achieve agreed monthly and quarterly sales targets.

Build and maintain strong customer relationships through effective communication.

Promote the company’s products and services and communicate their value clearly.

Handle customer enquiries, objections and complaints professionally.

Maintain accurate customer information and follow-up records.

3. Key

Responsibilities

• Tele Sales
• Make outbound calls to prospective and existing customers to generate and close sales.
• Receive and respond to inbound sales calls and customer enquiries.
• Follow up on leads, enquiries, quotations and previous customer interactions.
• Understand customer needs and recommend appropriate products or services.
• Present product and service
• Communicate with customers in a professional, courteous and persuasive manner.
• Respond promptly to customer questions, concerns and complaints.
• Build positive long-term relationships with customers through effective follow-up.
• Provide accurate information and ensure consistent communication with customers.
• Administrative
• Maintain accurate customer databases, call records and sales follow-up information.
• Record sales activities, leads, conversions and customer feedback.
• Prepare daily, weekly and monthly sales performance reports.
• Track follow-ups and ensure prospective customers are contacted within agreed timelines.
• Collaborate with other departments to support customer satisfaction and business objectives.
• Comply with company policies, procedures and professional standards.
• 4. Required Skills and Competencies
• Technical Skills
• Telephone sales and lead-generation skills.
• Customer relationship management and follow-up skills.
• Sales presentation, persuasion and negotiation skills.
• Basic marketing and product-promotion knowledge.
• Accurate data entry, record keeping and report writing.
• Proficiency in Microsoft Office and familiarity with customer databases or CRM systems is an advantage.
• Soft Skills
• Excellent verbal and written communication skills.
• Confident and professional telephone manner.
• Strong interpersonal and listening skills.
• Goal-driven, proactive and results-oriented.
• Patience and resilience when handling rejection or difficult customers.
• Problem-solving and objection-handling ability.
• Good time management and attention to detail.
• Adaptability and ability to work effectively under pressure.
• 5. Key Performance Indicators (KPIs)
• Performance will be evaluated based on:
• Monthly and quarterly sales revenue achieved.
• Number of outbound and productive calls.
• Number of qualified leads generated.
• Lead-to-customer conversion rate.
• Follow-up completion rate.
• Number of new customers acquired.
• Customer retention and satisfaction.
• Response time to customer enquiries.
• Accuracy and completeness of sales and customer records.
• 6. Personal Attributes
• The ideal candidate should be:
• Professional, ethical and customer-focused.
• Confident, persuasive and approachable.
• Highly motivated and target-driven.
• Resilient and able to handle rejection positively.
• Organized and detail-oriented.
• A good listener with a genuine interest in understanding customer needs.
• Able to work independently while contributing effectively to a team.
• 7. Working Conditions
• Full-time position.
• Primarily office-based and telephone-focused.
• Regular use of telephone, email and other communication channels to engage customers.
• The role may involve meeting customers or supporting business activities outside the office when required.
• Location Information
• East Legon
• Region
• Greater Accra
• Street Address
• No. 3 Odoi Kwao Street. Airport Residential Area.
• See listings from advertiser

Benefits

• clearly and confidently over the phone.
• Handle customer objections and negotiate appropriately to support conversion.
• Meet or exceed assigned daily, weekly and monthly sales targets.
• Maintain a consistent pipeline of prospects and follow up until a clear outcome is achieved.
• Customer Communication