Director, Route To Market
AI summary
The Coca-Cola Company is hiring a Director, Route to Market in Ghana to lead Route to Market and Value to Market strategies that drive distribution, channel growth, and commercial execution. The role focuses on optimizing cost-to-serve, strengthening bottler partnerships, and scaling premium and innovation portfolios. Candidates need around 10 years of progressive commercial leadership experience and strong RTM/VTM expertise.
- Senior executive commercial leadership role within Coca-Cola's Ghana operations
- Focus on Route to Market and Value to Market strategy and execution
- Requires around 10 years of progressive commercial leadership experience
- Bachelor's degree in Business Administration, Marketing or related field required
- Full-time role based in Accra & Tema Region, Ghana
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required10+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, internship, sales directorThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in AccraThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Director, Route To Market evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to The Coca-Cola Company and the role in Accra.
- Add concrete examples related to sales, internship, sales director, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobberman Ghana; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- Jobberman Ghana
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Director, Route To Market role in sales, internship?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Accra under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research The Coca-Cola Company before the interview.
Ask what the first priorities will be in the role and how success will be measured.
Similar jobs to consider
Use AI to apply better
After confirming the original source, use Career Assistant to check role fit, tailor your CV and prepare a cover letter or employer message.
Original source description
- T
- Director, Route To Market
- The Coca-Cola Company
- Sales
- Today
- Accra & Tema Region
- Full Time
- Confidential
- Share link
- Share on WhatsApp
- Share on LinkedIn
- Share on Facebook
- Share on Twitter
- Share via SMS
Experience
Level:
Executive level
Length:
10 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant
Location:
Ghana
Job descriptions &
in commercial planning and execution, with deep expertise in RTM/VTM methodologies, innovation planning, and channel strategy.
Proven system knowledge including bottler economics, commercial levers, and tools for balancing profitability and customer engagement.
Demonstrated ability to work across a complex Coca‑Cola system and influence decision-making through data-driven approaches.
Solid analytical and conceptual skills, with
translating insights into scalable strategies and execution models.
Advanced competency in data interpretation, transforming complex datasets into actionable commercial solutions for internal and external stakeholders.
Thought leadership and innovation mindset, generating new approaches to optimize coverage, enhance consumer access, and drive growth sustainably.
Excellent communication and relationship-building skills to orchestrate alignment with bottlers and cross-functional teams; bottler
is highly valued.
Digital fluency and strong understanding of tools that enhance segmentation, targeting, and execution analytics.
Location(s):
Ghana
City/Cities
Accra
Travel Required
00% - 25%
Relocation Provided:
No
Job Posting End Date
August 23, 2026
Our Purpose And Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
<
Log In and Apply
Important safety tips
Do not make any payment without confirming with the Jobberman Customer Support Team.
If you think this advert is not genuine, please report it via the Report Job link below.
Report Job
Requirements
At The Coca‑Cola Company, we are committed to refreshing the world and making a difference—through brands that connect with consumers and strategies that power profitable growth. Driving executional excellence in how we reach every outlet and occasion is central to this mission. Route to Market is where capability and performance come together to ensure our beverages are available, visible, and served at the right moment, in the right way.
As
Director, Route to Market
, you will shape strategic frameworks and deploy capabilities that transform how Coca‑Cola connects with channels and consumers. This role focuses on accelerating system growth by leveraging
Value to Market (VTM)
and
Road to Market (RTM)
strategies that optimize cost-to-serve, strengthen distribution platforms, and embed scalable solutions for portfolio premiumization and margin expansion. Through advanced analytics, deep system knowledge, and strong collaboration with bottlers and global teams, you will deliver customer-centric execution models that create step-change results for our business and partners.
If you thrive in bringing structure to complexity and delivering commercial strategies that unlock availability, innovation, and sustainable value, this position offers an exciting path to impact.
What You’ll Do For Us
Implement multi-year Route to Market and Value to Market plans designed to expand top-line growth, improve margin structure, and evolve system capabilities for long-term competitiveness.
Target portfolio optimization and innovation using VTM insights, leveraging Coca‑Cola’s hot and cold portfolio to build profitable strategies; integrate equipment utilization priorities such as vending to maximize channel impact.
Accelerate execution by applying RTM frameworks—Sense, Shape, and Service—to optimize levers including distribution coverage, equipment placement, salesforce efficiency, and cost-to-serve performance.
Design online and offline VTM approaches that align channel economics, customer margin expectations, and fulfillment costs to deliver targeted solutions.
Create alternative commercial models that drive brand availability and support emerging brand scale-up, including premium segments such as Costa.
Serve as a system subject-matter expert on RTM/VTM and Revenue Growth Management, helping shape capability frameworks and influencing prioritization across global and local stakeholders.
Partner with category strategy leaders on SKU optimization and outlet expansion to amplify presence where it matters most.
Lead deployment and system adoption of VTM tools and processes, ensuring integration into bottler operations and scalability across contexts.
Design and strengthen the RED (Right Execution Daily) process integrated with Segmented Execution; influence bottlers to improve standards, use insights, and deploy iRED for outlet prioritization and category growth.
Champion collaborative engagement with bottlers, global Commercial & Customer Leadership teams, and Operating Unit leaders to embed aligned practices across diverse marketplaces.
& Qualifications
Bachelor’s degree in Business Administration, Marketing, or related field; advanced studies are desirable.
10+ years of progressive leadership