Brand Ambassador
AI summary
Guinness Ghana Breweries PLC is hiring a Brand Ambassador in Accra to lead consumer and trade engagement for its luxury Reserve portfolio. The role involves planning premium activations, building key stakeholder relationships, delivering brand education, and driving commercial growth across the market. Candidates need a bachelor's degree and 5–7 years of relevant FMCG, luxury, or premium beverages experience.
- Full-time role based in Accra, Greater Accra
- Focus on luxury Reserve portfolio brand experiences
- Requires 5–7 years experience in FMCG, luxury, or premium beverages
- Bachelor's degree in Marketing, Business, or related field required
- Apply by emailing CV to [email protected]
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists Salary negotiable. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required5+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, restaurante, financeThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in AccraThe vacancy is associated with this location.
- UnclearComfort with the Full time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Brand Ambassador evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Guinness Ghana Breweries PLC and the role in Accra.
- Add concrete examples related to sales, restaurante, finance, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from JobHub Ghana; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- JobHub Ghana
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Brand Ambassador role in sales, restaurante?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Accra under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Guinness Ghana Breweries PLC before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Salary negotiable
Vacancies
1
28 Aug 2026
Job Type
Full-time
Accra, Greater Accra
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Job Description
Function/Department:
Commercial
Accra
Reports To:
Head – Spirits and Key Accounts
L5A
Purpose of the Role
To build meaningful connections between consumers and the luxury portfolio through engaging, memorable, and emotionally compelling brand experiences. The Brand Ambassador serves as the face and personification of the Reserve portfolio, driving brand advocacy, consumer engagement, and trade influence while raising awareness, knowledge, and commitment to winning with luxury brands across the market.
Key Accountabilities
- Develop and deliver impactful consumer and trade engagement programs that strengthen brand equity and create memorable luxury brand experiences.
- Plan and execute premium activations, including innovation launches, pop-ups, bar-in-bar experiences, trade shows, conferences, press events, and cultural sponsorship activities.
- Build and maintain strong relationships with key customers, trade partners, influencers, and industry stakeholders to enhance brand visibility and advocacy.
- Act as the face of the luxury portfolio in the market, representing brand values through professional conduct, appearance, expertise, and engagement.
- Identify emerging consumer trends, market opportunities, and industry insights, translating them into actionable initiatives that drive commercial growth.
- Support sponsorship planning and activation to ensure strong brand alignment and maximum return on investment.
- Drive employee, trade, and consumer engagement through brand immersion programs, mentoring initiatives, training sessions, and capability-building activities.
- Deliver high-quality brand
Education
- and training programs to sales teams, distributor partners, customers, and other stakeholders to strengthen luxury and spirits capabilities.
- Collaborate with cross-functional teams to ensure flawless execution of activations, promotional activities, and customer engagement initiatives.
- Monitor, evaluate, and report on activation effectiveness, consumer engagement outcomes, and brand performance insights, recommending opportunities for improvement.
- Support the development and execution of Reserve and luxury portfolio strategies within assigned markets and customer channels.
- Build awareness and expertise across the organization’s spirits portfolio, acting as a subject matter expert and champion for luxury brands.
- Key
Requirements
- – Qualifications, Experience, Skills etc.
- Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related discipline.
- Minimum of five (5) to seven (7) years’
Experience
in a similar role within FMCG, luxury goods, premium beverages, hospitality, or related industries.
Previous
in marketing, sales, commercial, brand advocacy, or customer engagement roles.
in people development, coaching, training, and capability building.
Strong understanding of premium spirits, wines, cognac, and luxury consumer trends.
Proven ability to build and maintain relationships with customers, distributors, influencers, and industry stakeholders.
Strong knowledge of event management, sponsorship activation, and experiential marketing.
Excellent presentation, communication, and storytelling skills.
Strong commercial awareness and understanding of customer and consumer behaviour.
Ability to work effectively across functions and manage multiple priorities simultaneously.
How To Apply
To apply, email your updated CV to
[email protected]
Include the job title in your email subject line.
28th August 2026
Skills
Communication
Brand Activation
Brand Advocacy
Customer Engagement
Brand Management
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Job Overview
Salary negotiable
Vacancies
1
28 Aug 2026
Job Type
Full-time
Accra, Greater Accra
Apply via Email
Want to track your applications, save jobs, and get alerts?
Create a free account
About the Employer
Guinness Ghana Breweries PLC
Beverage Manufacturing (Brewing & Spirits)
· 201-500 employees
Guinness Ghana Breweries PLC (GGBL) is Ghana's leading total beverage company, producing and marketing a wide range of alcoholic and non-alcoholic drinks including beers, stouts, malt drinks, and spirits. Founded in 1960, it operates from two main sites in Kaasi (Kumasi, Ashanti Region) and Achimota (Accra, Greater Accra Region), and is the only beverage business listed on the Ghana Stock Exchange. Historically a subsidiary of Diageo Plc, the company was majority-acquired by the French Castel Group in 2025, though it continues to carry globally recognized brands such as Guinness, Malta Guinness, Johnnie Walker, Smirnoff, and Baileys. It's a well-established employer known for manufacturing, sales, and community/agricultural sourcing programs across Ghana.
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