Head Of Offline Sales

• Salary negotiable
• Vacancies
• 1
• Open
• Job Type
• Full-time
• Accra, Greater Accra
• Apply on Company Site
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• Job Description
• Jiji is Africa’s leading online marketplace, connecting millions of buyers and sellers across the continent. As we expand presence, we’re looking for a sales leader to join our dynamic team.
• About the Job
• This is an opportunity to build Jiji’s offline sales business in Ghana from the ground up and make it a major growth channel for the market. We are looking for Strong

Experience

• leading field sales teams, ideally in FMCG, distribution, B2B or other sales-driven businesses.
• We are looking for an experienced sales leader who can turn an idea into a working sales operation build the first team, establish the sales model, deliver the first revenue and then scale it across Ghana.
• This role is for someone who is comfortable building rather than inheriting. There will be no existing team or ready-made playbook. You will be expected to:
• - Bring the first sales agents through your own network and recruit the initial team independently.
• - Build the sales process, pitch, training, KPIs and incentive model from scratch.
• - Personally lead and coach the team in the field during the initial stage.
• - Own revenue, performance and cost from day one.
• - Build the structure needed to scale, including team leads and expansion into new cities.
• If you are excited by building something from zero, owning the numbers and turning it into a scalable sales operation, this is the role.
• Job
• in sales with at least 3 years in a senior or executive capacity.
• Strong background in FMCG and/or other high-growth, sales-driven industries.
• Proven
• in field sales, territorial management, or distribution networks.
• Demonstrated success in developing and executing business strategies that drive revenue growth.
• managing large, multi-functional sales teams across regions.
• Strong commercial acumen and ability to translate strategy into execution.
• Excellent leadership, negotiation, and stakeholder management skills.
• Strong analytical and problem-solving capabilities.
• High adaptability and comfort operating in ambiguous, fast-moving environments where processes are still being defined.
• Entrepreneurial mindset with a hands-on approach willing to lead from the front, not just manage from above.
• How You Work
• Bias for action: You prioritise execution and speed, testing, learning and improving rather than over-planning.
• Data-driven: You are confident working with targets, conversion rates, cost per sale and other commercial metrics, and use them to drive daily decisions.
• Lead by example: You are willing to be hands-on, work alongside your team in the field and build processes before delegating them.
• High ownership: You operate independently, take initiative and make decisions without requiring constant direction or supervision.
• Accountable and transparent: You take ownership of results, communicate challenges openly and act quickly when performance is below expectations.
• by filling the forms below:
• https://forms.gle/Bb5EEYXwaw35AgdKA
• We look forward to speaking with you more about this opportunity.
• Jiji is an equal opportunity employer and encourages applications from candidates of all backgrounds.
• Skills
• Sales
• B2B Sales
• Sales Strategy
• Sales Performance
• Field Sales
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• Job Overview
• Salary negotiable
• Vacancies
• 1
• Open
• Job Type
• Full-time
• Accra, Greater Accra
• Apply on Company Site
• Want to track your applications, save jobs, and get alerts?
• Create a free account
• About the Employer
• Jiji Ghana
• View Company Profile
• Apply on Company Site

Responsibilities

• Build the team
• Build and scale the offline sales team, from initial recruitment through to a structured, high-performing organisation.
• Establish the team’s operating model, including territories, activity standards, routines, KPIs and reporting.
• Develop the onboarding, training and coaching approach to ensure agents can perform independently and consistently.
• Design and optimise the commission and incentive structure to drive performance and retention.
• Develop team leads and introduce management layers as the organisation scales.
• Build the Systems
• Design and implement the end-to-end offline sales process, from prospecting and pitching to onboarding, retention and renewals.
• Establish performance tracking and reporting that enables real-time visibility and early intervention.
• Set clear, ambitious and data-driven targets and hold the team accountable for delivery.
• Establish quality controls to ensure field activity and sales reporting accurately reflect actual performance.
• Document and continuously improve the sales playbook to create a scalable model for future market expansion.
• Prove the Commercial Model
• Personally drive initial sales to validate the model and establish the foundation for the team.
• Identify the highest-performing seller segments, categories and territories and focus resources accordingly.
• Develop and refine the offline sales proposition and pitch for the Ghana market.
• Build a strong base of customers, references and referrals to accelerate future growth.
• Scale the Business
• Scale the operation while maintaining sales productivity, quality and cost efficiency.
• Lead geographic expansion across Dar es Salaam and into additional cities once the model is proven.
• Use performance data and market insights to continuously refine the commercial strategy.
• Provide clear, data-driven reporting on performance, challenges and opportunities, and act quickly to course-correct.
• What success looks like
• Month 1
• Product and commercial model fully understood. Agent payment structure designed and costed. Onboarding and training materials built. First
• 5–10
• agents recruited from your own network and in the field.
• Month 3
• End of probation. Sales playbook documented and in use. CRM live and in daily use. First cohort producing revenue, with ramp-up time measured. Recruitment pipeline running continuously.
• Month 6
• Team at planned headcount with the first team leads promoted. Consistent monthly revenue delivery against target. Commission model operating inside the cost ceiling. The expected number of active sellers at the end of the 6 months is 100.
• Month 12
• A self-sustaining commercial unit: stable multi-level team, predictable pipeline, disciplined collections, and a costed, evidenced plan for the first city beyond Accra.
• What Success Looks Like
• A steady and growing revenue stream from offline sales, not one good month
• A team where most agents sell, not a few carrying the rest
• Agents who stay because recruiting is easy and retention is what is hard
• Reporting that is accurate enough to make decisions on

Requirements

Minimum of 9 years’

Benefits

• Base salary and performance-based bonus
• Direct line to the COO, and quick decisions you will not wait weeks for answers
• Marketing support and budget, planned with you
• Existing online demand
• Support from our teams on product, analytics and reporting
• The chance to lead a much bigger team as Ghana grows, having built it yourself
• How to Apply:
• Interested candidates are invited to submit their resume outlining their relevant