Sales and Marketing Manager

JOB OVERVIEW

A growing social enterprise operating within the sanitation and environmental services sector is seeking an

experienced and commercially driven Sales and Marketing Manager to lead its sales, business development, and marketing activities. The organisation provides innovative and affordable sanitation solutions designed to improve access to safe, convenient, and dignified sanitation services, particularly for underserved and low-income communities. Its service model combines customer-focused sanitation solutions with regular waste collection and environmentally responsible waste management practices. The organisation also operates within the biodigester and container-based sanitation (CBS) space, providing practical sanitation alternatives for households and communities where conventional sanitation infrastructure may be limited.

The Sales and Marketing Manager will take ownership of the commercial function and play a key role in driving

business growth. This is a hands-on senior management position for an individual who can combine strategic thinking with strong field execution. The successful candidate will be responsible for translating the organisation's commercial objectives into practical sales and marketing strategies, setting and achieving ambitious targets, developing new markets, strengthening customer relationships, and leading a high-performing Business Development team. The role will require someone who is comfortable working both strategically and operationally, with the ability to analyse market opportunities, develop sales pipelines, engage key stakeholders, coach sales teams, and drive measurable revenue growth. The successful candidate will have significant influence over the organisation's customer acquisition strategy, market expansion, brand visibility, and overall commercial performance.

Key Responsibilities

• Sales Strategy & Target Achievement
• Translate the organisation’s strategic and Board-approved objectives into clear monthly, quarterly, and annual sales plans and targets.
• Take overall responsibility for achieving and exceeding monthly sales, revenue, customer acquisition, and other agreed commercial targets.
• Develop and implement effective sales strategies for biodigester and container-based sanitation (CBS) solutions.
•  Establish clear sales targets and performance expectations for Business Development Officers and monitor performance against agreed KPIs.
•  Identify opportunities for revenue growth, market expansion, customer acquisition, and increased market penetration.
•  Regularly review sales performance, identify gaps, and implement timely corrective actions to keep targets on track.
• Team Leadership & Performance Management
• Lead, manage, and motivate the Business Development team to deliver consistently strong results.
• Establish a high-performance culture built around accountability, discipline, customer focus, and achievement of results.
• Provide coaching, mentoring, and field-based support to Business Development Officers.
• Set individual and team objectives and conduct regular performance reviews.
• Identify capability gaps and work with Management and HR to implement appropriate training and development initiatives.
• Ensure the team is adequately equipped, organised, and deployed to maximise sales opportunities and field productivity.
• Market Development & Business Growth
• Develop and execute market development strategies for biodigester toilet solutions across the Ashanti Region.
• Drive the expansion and adoption of CBS toilets among low-income households in Kumasi.
• Identify new customer segments, geographic markets, partnerships, channels, and commercial opportunities.
• Build and maintain strategic relationships with MMDAs, government agencies, community leaders, development partners, institutions, private-sector organisations, and other relevant stakeholders.
• Develop strategic alliances that can generate sustainable sales pipelines and accelerate market penetration.
• Monitor market trends, customer needs, competitor activities, and developments within the sanitation sector, and recommend appropriate commercial responses.
• Sales Operations & Field Effectiveness
• Provide strong leadership and direction for sales and field activities.
• Ensure sales activities are properly planned, executed, monitored, and aligned with agreed objectives.
• Establish effective sales processes, reporting systems, and performance-tracking mechanisms.
• Monitor the sales pipeline and ensure opportunities are actively managed from lead generation through conversion and customer delivery.
• Use sales data and market intelligence to make informed decisions and improve sales performance.
• Ensure effective coordination between the Sales & Marketing team and other departments to support excellent customer delivery.
• Marketing & Brand Development
• Develop and implement practical marketing initiatives that drive awareness, generate leads, acquire customers, and increase revenue.
• Strengthen the organisation’s market positioning and visibility within its target markets.
• Develop campaigns and customer engagement initiatives appropriate to the biodigester and CBS markets.
• Work with internal and external stakeholders to develop effective communication and promotional materials.
• Ensure marketing activities are commercially focused and measurable in terms of leads, conversions, customer acquisition, and revenue.
• Customer & Stakeholder Management
• Champion a customer-centred approach across the Sales & Marketing function.
• Build strong relationships with existing and prospective customers and key stakeholders.
• Ensure customer feedback, market insights, and emerging needs are captured and translated into actionable business opportunities.
• Work collaboratively with relevant teams to address customer concerns and continuously improve the customer experience.
• Represent the organisation professionally in engagements with customers, partners, communities, government institutions, and other stakeholders.
• Commercial Reporting & Accountability
• Provide Management with accurate and timely reports on sales performance, revenue, pipeline development, market activities, and key commercial indicators.
• Provide clear analysis of performance against monthly and annual targets, including reasons for variances and proposed corrective actions.
• Maintain visibility of the sales pipeline and future revenue opportunities.
• Provide Management with market intelligence and recommendations to support commercial decision-making.
• Take full ownership and accountability for the performance of the Sales & Marketing function.
• Business Development & Future Growth
• Continuously identify opportunities to expand the customer base, revenue streams, and geographic reach.
• Support the development and commercial launch of new products and services as the organisation expands its portfolio.
• Work closely with Senior Management to assess new markets, customer segments, partnerships, and business opportunities.
• Encourage innovation and new approaches to sales, customer acquisition, market development, and revenue generation.

Requirements

• & QUALIFICATIONS
• Bachelor’s degree in Marketing, Business Administration, Sales, Business Development, or a related field.
• Proven

Experience

in sales, marketing, business development, or commercial management, with substantial

in a managerial or senior leadership capacity.

Demonstrated track record of achieving and exceeding sales, revenue, and customer acquisition targets.

Strong

in leading, coaching, and managing sales or business development teams.

Proven ability to develop and implement effective sales and marketing strategies that drive business growth.

Strong understanding of market development, customer acquisition, sales pipeline management, and business expansion.

Excellent communication, negotiation, presentation, relationship management, and analytical skills.

in sanitation, environmental services, FMCG, construction, utilities, social enterprise, or a related industry will be an advantage.

Location Information

Tafo Nhyiaso

Region

Ashanti

Street Address

Kumasi Tafo

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