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Sales Manager

Confidential Ghana Full Time Posted 2026-08-25
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RegionGreater Accra RegionCityAccraContractFull TimePosted2026-08-25Close dateNot specifiedExperience5 yearsSourceJobberman Ghana
Sales ManagerSalesAccraTemaFull TimeSenior LevelRetailFashionFMCGGhanasalesretail
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AI summary

A full-time Sales Manager role based in the Accra & Tema Region, focused on leading a sales team to achieve revenue and business growth targets. The position involves developing sales strategies, managing key distributor relationships, and driving performance across the sales portfolio. Applicants need a degree, five years of experience, and strong English communication skills.

  • Full-time role based in Accra & Tema Region, Ghana
  • Senior-level position requiring a degree and 5 years of experience
  • Focus on sales strategy, team leadership, and distributor management
  • Performance measured against clear revenue, team, and client KPIs
  • Working hours are 8 to 5

AI job guide

Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.

AI salary guide

Not enough public data

Not enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.

Can you qualify for this role?

  • Required5+ years of relevant experienceThe job post includes a minimum experience signal.
  • RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
  • PreferredPractical evidence in sales, retail, financeThe tags and summary point to skills connected with this role.
  • RequiredAvailability to work in AccraThe vacancy is associated with this location.
  • UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.

Documents to prepare

  • Likely requiredUpdated CV
  • Role specificCover letter or short employer message
  • OptionalProfessional references
  • Role specificAcademic or professional certificates
  • VerifyID or passport only after verifying the employer

Application tips for this job

  • Place your strongest Sales Manager evidence in the first half of your CV.
  • In your cover letter or employer message, connect your experience to Confidential and the role in Accra.
  • Add concrete examples related to sales, retail, finance, ideally with measurable outcomes or clear responsibilities.
  • Follow the instructions from Jobberman Ghana; avoid sending documents to unofficial contacts or copied links.
  • Confirm the deadline, interview location and employer contact before sharing personal documents.
  • Prepare a polite question about pay, benefits and contract terms for later interview stages.

Source and safety check

  • Jobberman Ghana
  • Original source link available
  • Application method is clear
  • Deadline not specified
  • No major risk signal was detected in the captured text.

Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.

Interview preparation

  • What experience makes you a strong fit for this Sales Manager role in sales, retail?
  • How have you handled responsibilities similar to those in this job post?
  • Are you available to work in Accra under the listed contract or schedule?
  • Prepare examples with clear responsibilities, tools used and measurable outcomes.
  • Review the source and research Confidential before the interview.

Ask what the first priorities will be in the role and how success will be measured.

Similar jobs to consider

Jobs in Greater Accra RegionJobs in AccraSales jobs in GhanaMore jobs from Jobberman Ghana

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Original source description

Sales Manager

Jobberman Third Party

Sales

Today

Easy apply

New

Accra & Tema Region

Full Time

Retail, Fashion & FMCG

Confidential

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Job summary

The Sales Manager will lead and manage the sales team to achieve revenue and business growth targets. The role involves developing sales strategies, identifying new business opportunities, managing customer relationships, monitoring sales performance, and ensuring the team consistently meets its objectives.

Min Qualification:

Degree

Experience

  • Level:
  • Senior level
  • Length:
  • 5 years
  • Language Requirement:
  • English
  • Working Hours:
  • Full Time - 8 to 5
  • Applicant
  • Location:
  • Ghana
  • Job descriptions &
  • managing distributors and key accounts
  • Strong leadership and team development skills, including training and performance management.
  • Excellent negotiation, communication, and relationship-building skills.
  • Ability to develop strategic sales plans and translate them into operational action.
  • Desirable Attributes
  • in the beverages, consumer goods, or distribution sector.
  • Proficiency in data analysis and sales reporting tools.
  • Degree in Business, Marketing, or a related field.
  • Familiarity with credit management and route-to-market principles.
  • What We Offer
  • Competitive salary and performance-based incentives.
  • Opportunity to lead a growing commercial team in a dynamic sector.
  • Clear career progression pathway.
  • Collaborative and supportive working environment.
  • Location
  • : Accra
  • Log In and Apply
  • Important safety tips
  • Do not make any payment without confirming with the Jobberman Customer Support Team.
  • If you think this advert is not genuine, please report it via the Report Job link below.
  • Report Job

Requirements

  • Key
  • Minimum 5 years of sales experience, with at least 2 years in a senior or managerial role.
  • Proven track record of meeting or exceeding sales targets in an FMCG, distribution, or related environment.
  • Demonstrated

Responsibilities

  • Sales Strategy & Execution
  • Develop and implement effective sales strategies aligned to business targets and market opportunities.
  • Lead route-to-market planning, distribution efficiency, and trade activation initiatives.
  • Monitor competitor activity and identify opportunities for differentiation and market share growth.
  • Prepare accurate sales forecasts, reports, and pipeline reviews for senior leadership.
  • Team Leadership & Development
  • Directly manage, coach, and motivate the sales team to achieve individual and collective targets.
  • Design and deliver training programmes to improve product knowledge, sales technique, and team productivity.
  • Conduct regular performance reviews, set SMART objectives, and provide ongoing feedback.
  • Foster a positive, high-performance team culture with clear accountability.
  • Client & Distributor Management
  • Manage relationships with Key Distributors and Super Key Distributors to ensure availability and distribution targets are met.
  • Negotiate deals, contracts, and pricing with clients in line with business policy.
  • Handle customer relations issues promptly, ensuring high satisfaction and retention.
  • Identify and develop new business opportunities to expand the customer base.
  • Reporting & Planning
  • Prepare and present regular sales reports, including progress against targets and market insights.
  • Participate in management meetings and contribute to commercial planning and budgeting.
  • Maintain accurate records of customer accounts, sales activity, and credit management.
  • Cross-Functional Collaboration
  • Collaborate with marketing to design and execute promotional campaigns and brand activation.
  • Work with operations and logistics to ensure orders are fulfilled accurately and on time.
  • Provide market feedback to inform product and pricing decisions.
  • KPI Framework — How Performance Is Measured
  • The Sales Manager’s performance is assessed against the following Key Performance Indicators. Targets are set by the CEO at the start of each quarter and reviewed monthly.
  • Revenue & Sales Performance
  • Achieve 100% of the monthly and quarterly revenue targets set by the CEO.
  • Deliver consistent quarter-on-quarter revenue growth across the full sales portfolio.
  • Acquire a minimum number of new customer accounts each quarter, as agreed with the CEO.
  • Drive aggressive movement of slow-moving and near-expiry stock through planned promotions and targeted sales activity.
  • Team Leadership & Development
  • Ensure a minimum of 85% of the sales team meets their individual targets each month.
  • Conduct structured performance reviews for every team member on the agreed schedule without exception.
  • Deliver at least one formal training or coaching session per month to improve product knowledge, sales technique, and team accountability.
  • Maintain a high-performance team culture with clear individual accountability and consistent standards of conduct.
  • Client & Distributor Management
  • Retain a minimum of 95% of active Key Distributors and Super Key Distributors quarter on quarter.
  • Identify and onboard new distributors or key accounts each quarter in line with agreed targets.
  • Resolve all customer and distributor complaints promptly and ensure zero unresolved issues carried beyond the agreed resolution window.
  • Reporting & Planning
  • Submit the weekly sales report to the CEO every week without exception.
  • Deliver monthly sales forecasts with a variance of no more than 10% against actual performance.
  • Maintain accurate, up-to-date records of all customer accounts, sales activity, and credit positions at all times.
  • Review Cadence
  • Weekly: Monday check-in with the CEO covering pipeline, target tracking, and any escalations.
  • Monthly: Full KPI review with the CEO and HR Manager.
  • Quarterly: Formal structured review. Goals set for the next quarter.
  • Annually: Full-year appraisal in December covering performance, salary review, and career development.
  • Person Specification
  • Essential
Source and provenanceSource: Jobberman Ghana. Last checked: 2026-09-08.Kazi Connect is a job discovery service, not the employer. Always confirm the vacancy at the original source.Summaries may be AI-assisted. Report inaccurate content.
Never pay to apply. Always confirm the original source and watch for payment requests, sensitive document requests, or unrealistic promises.