Sales Manager
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SanlamAllianz Ghana is seeking a full-time Sales Manager to lead and develop a high-performing sales team and drive growth in general insurance. The role covers sales strategy, market and distribution analysis, distributor support, field visits, and performance reporting.
- Leads and develops a high-performing sales team.
- Drives sales volume, brand penetration, and market share.
- Manages distributors and specialist retail channels.
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SanlamAllianz Ghana is seeking a full-time Sales Manager to lead and develop a high-performing sales team and drive growth in general insurance. The role covers sales strategy, market and distribution analysis, distributor support, field visits, and performance reporting.
- Leads and develops a high-performing sales team.
- Drives sales volume, brand penetration, and market share.
- Manages distributors and specialist retail channels.
- Conducts regular on-site visits and market assessments.
- Provides leadership with sales and distribution performance data.
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists GHS 2,200 - 3,000 (estimated range, no salary published). Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, call_centerThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in CentralThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Sales Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Pure Persona By Nana® and the role in Central.
- Add concrete examples related to sales, retail, call_center, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Jobberman Ghana; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- Jobberman Ghana
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Sales Manager role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Central under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Pure Persona By Nana® before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
The Sales Manager Shall Be Responsible For
Develop strategies to ensure consistent growth in sales volume, brand penetration and market share based on deep understanding of demand distribution.
Analyze consumer demand and ensure that the company’s products are available, accessible and competitive to ensure that sales targets are always achieved.
Design systems and structures to ensure that the distribution system continually develops to meet existing and yet untapped demand that develop from marketing strategies. This will also include the development and management of specialist channels such as supermarkets, convenience stores, wholesale channels and duty-free shops.
Analyze the distribution system in place and periodically review the network system.
Provide training and support on product knowledge, good handling and storage as well as good customer service to distributors and sales representatives to ensure that they are able to be effective as the primary interface with the customer.
Conduct on-site visits on a sustained and regular basis to obtain market insights and to ensure products are always available and well presented.
Liaise with Commercial leadership team and provide them with data on brand sales performance in the development of production plan.
Ensure distributors are motivated and driven towards exceptional performance through incentive schemes such as promotions and awards.
Analyze brand contributions and advise on pricing strategies to ensure growth in sales value by maintaining viable contributions from each brand.
Program the off-take and re-order levels from distributors to enable supplies to be made on them in time.
Support and drive research, analyze findings and present reports on trade dynamics (volume/value, shares, stock levels, etc.) as key inputs to management decisions regarding sales and marketing.
Obtain early warning on developments in the markets including competitor activity, new market entrants, activities of counterfeiters, etc. through the network of distributors and specialist outlets and share with leadership.
Requirements
- Skills and Attributes Required:
- Sound business acumen and excellent analytical skills
- Market research and business/product development skills.
- Competition awareness and benchmarking.
- Interpersonal and frontline leadership skills.
- Effective communication, presentation and negotiation skills.
- IT literate and excellent application of MS Office.
- Creative thinking, Brand awareness and profiling skills.
- Adaptive and diversity oriented.
- A conscious SAFETY champion.
- Qualification Required & Experience
- A degree in Business Administration or Social Sciences
- Relevant master's degree a plus
- 10 years relevant experience in Sales with 5 years as manager or equivalent
- Minimum 3 years’ experience in FMCG operations
- Computer literacy in Excel, Word, Power Point and any other Enterprise Resource Planning (ERP) Software, preferably SAP.
- Benefits
- Medical Insurance for self and four direct dependents
- 13th Cheque
- Monthly product allocation
- Leave allowance; 75% of Basic Salary
- Tier 3 Contributions; 10% each, both Employer and Employee
- Funeral benefits; Parents, Spouse, Children
- Takoradi
- How To Apply For The Job
- To submit your application, click on the link below and complete all relevant fields on the online application form.
- 10 March, 2026
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